Marketing manager - automotive

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to strengthen the company’s automotive brand, increase vehicle sales and aftersales business, generate qualified leads, and enhance customer engagement. The role will oversee digital and traditional marketing activities, campaigns, events, promotions, brand communications, and marketing performance.

Key Responsibilities 1. Marketing Strategy & Planning Develop and implement annual and quarterly marketing strategies aligned with the company’s business and sales objectives. Prepare marketing plans and budgets for vehicle sales, aftersales, parts, and other automotive business activities. Identify market trends, customer preferences, competitor activities, and new marketing opportunities. Develop strategies to increase brand awareness, customer acquisition, retention, and market share. 2. Digital Marketing & Lead Generation Manage digital marketing campaigns across social media, search engines, websites, email, and other relevant platforms. Develop and execute lead-generation campaigns to support vehicle sales and aftersales targets. Monitor website performance, online enquiries, campaign engagement, and conversion rates. Coordinate with agencies and internal teams for SEO, SEM, social media, content marketing, and paid advertising. Ensure all digital content reflects the company's brand identity and communication standards. 3. Automotive Sales & Promotional Campaigns Plan and execute marketing campaigns for new and used vehicles, seasonal promotions, launches, offers, and special events. Work closely with Sales and Aftersales teams to understand business requirements and develop targeted campaigns. Support product launches, new model introductions, test-drive events, roadshows, exhibitions, and customer events. Develop promotional materials, campaigns, offers, and communication strategies to increase showroom traffic and sales enquiries. 4. Brand Management Ensure consistent application of corporate and automotive brand guidelines across all marketing channels. Manage brand positioning, visibility, and customer perception in the market. Coordinate advertising materials, brochures, signage, showroom branding, promotional items, and other marketing collateral. Protect and strengthen the company’s reputation and market image. 5. Social Media & Content Develop and oversee the company's social media strategy and content calendar. Coordinate the creation of engaging content including vehicle photography, videos, reels, promotional campaigns, customer stories, and product information. Monitor social media engagement, customer feedback, reviews, and online reputation. Coordinate with photographers, videographers, designers, content creators, and external agencies where required. 6. Market Research & Competitor Analysis Conduct regular market research on automotive trends, customer behavior, pricing, promotions, and competitor activities. Monitor competitors' marketing campaigns, offers, digital presence, and market positioning. Provide management with recommendations based on market insights and performance data. 7. Events & Customer Engagement Plan and coordinate automotive events, vehicle launches, exhibitions, roadshows, promotional activities, and customer engagement events. Manage event budgets, vendors, agencies, logistics, branding, and promotional requirements. Develop initiatives to improve customer engagement and strengthen customer loyalty. 8. CRM & Customer Retention Work with CRM and Sales teams to develop customer acquisition and retention campaigns. Support campaigns targeting existing customers for vehicle upgrades, servicing, parts, accessories, and other aftersales services. Analyze customer data and campaign results to improve future marketing initiatives.
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