Job description
A leading Indian food brand with a strong and growing presence across the UAE, the company has become a go-to name in snacking, sweets and ready-to-eat foods.
In the UAE, the business operates a multi-channel food model spanning modern trade, quick-service and dine-in restaurants, sweet boutiques, e-commerce and quick-commerce. Its range covers hundreds of SKUs across:
- Snacking: namkeen, chips, extruded snacks, savoury mixes and on-the-go packs
- Confectionery & Sweets: mithai, gifting boxes and premium festive assortments
- Ready-to-Eat & Frozen: heat-and-eat meals, frozen parathas, breads and appetisers
- Bakery & Beverages: fresh bakery, cookies, drinks and dessert ranges
- Foodservice & QSR: restaurants, takeaway counters and delivery-first formats
Dubai is among the brand’s highest-potential markets. It benefits from a loyal South Asian customer base , rising crossover appeal with Arab, Western and Filipino shoppers, a thriving delivery and quick-commerce ecosystem, and peak-season demand around Diwali, Eid, Ramadan, Raksha Bandhan and the wider gifting calendar.
As the brand builds its next chapter in the region, the company is seeking a marketing leader to drive share of shelf, share of plate and share of mind .
The Role
The company is hiring a strategic, hands-on Marketing Manager to lead brand, trade and consumer marketing in the UAE. The role owns the brand’s voice and the commercial results of every campaign across modern trade, foodservice, e-commerce and quick-commerce. Reporting to senior leadership, the Marketing Manager works closely with sales, operations, category and the regional team.
Key Responsibilities
Brand & Strategy
- Build and deliver the annual marketing plan, covering the festive calendar, product launches and always-on activity
- Grow brand equity and keep the brand relevant to both South Asian and mainstream UAE audiences
- Run consumer insight and competitor analysis to identify white space in the UAE snacking, sweets and ready-to-eat categories
Integrated Campaigns
- Lead 360° campaigns across digital, social, influencer, OOH, print, radio and in-store
- Plan and execute high-impact seasonal campaigns for Diwali, Eid, Ramadan, Holi, Navratri, Raksha Bandhan and gifting peaks
- Launch new products and outlet openings with measurable go-to-market plans
Digital, Social & Performance
- Own social media, content and community strategy across Instagram, Facebook, TikTok, YouTube and LinkedIn
- Manage paid media (Meta, Google, programmatic) with a focus on ROI, CAC and ROAS
- Drive e-commerce and delivery-platform marketing (Talabat, Deliveroo, Noon, Amazon.ae, Careem and the brand’s own channels)
- Oversee CRM, loyalty and email/WhatsApp marketing
Trade & Retail Marketing
- Partner with hypermarkets and supermarkets on in-store branding, promotions, sampling and shelf visibility
- Develop trade marketing programmes, POSM and joint promotional plans with key accounts
- Drive footfall to restaurants and sweet boutiques through local-area marketing
Team, Agencies & Budget
- Lead and mentor the marketing team and manage creative, media, PR and digital agencies
- Own the marketing budget, tracking spend against results
- Align global brand guidelines with local execution in coordination with head office and regional teams
Analytics & Reporting
- Track campaign performance, sales uplift, brand health and customer sentiment
- Present clear insights and recommendations to leadership
Skills
Requirements
Must have
- Bachelor’s degree in Marketing, Business, Communications or a related field (MBA is a plus)
- 7–10 years of marketing experience , including at least 3 years in a managerial role
- Proven background in FMCG, Food & Beverage, QSR, Retail or Hospitality in the UAE/GCC
- Strong experience in both trade marketing and consumer/digital marketing
- Track record of delivering campaigns with measurable commercial impact
- Experience managing agencies, budgets and cross-functional stakeholders
- Excellent command of English; Hindi and/or Arabic is a strong advantage
Strong advantages
- Understanding of the South Asian consumer in the UAE and of festive and gifting marketing
- Experience with hypermarket and modern trade partnerships in the GCC
- Experience with food delivery aggregators, e-commerce and quick-commerce marketing
- Familiarity with influencer ecosystems and community-led growth in Dubai
- UAE driving licence and valid UAE residence (preferred)
Core Competencies
Brand storytelling, strategic thinking, commercial acumen, data-driven decision-making, creativity, leadership, negotiation, stakeholder management and a genuine passion for food and culture.
What the Company Offers
- The opportunity to lead marketing for a leading Indian food brand at a high-growth stage in the UAE
- Competitive salary package based on experience, plus annual leave, medical insurance, visa, flight allowance and other UAE statutory benefits
- Exposure to senior leadership and the scope to shape the brand’s regional direction
- A dynamic, multicultural environment that combines the agility of a family business with corporate structure
- Clear career progression as the brand expands across the region
Location: Dubai, United Arab Emirates
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