Who we are
Founded in 1978 Al Marwan Group is a diversified organization serving the construction heavy machinery Oil & Gas real estate developments and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries delivering integrated solutions supported by strong operational expertise and a well-established regional presence.
Job Summary
We are looking for a Marketing lead for the Heavy Equipment & Machinery business. Youll be the primary liaison between business stakeholders and the marketing team translating commercial goals into briefed budgeted and measured campaignsacross digital/performance events marketplaces and merchandisingto drive quality leads and inventory turnover.
Key Responsibilities
The key duties and responsibilities of the Marketing Manager include but are not limited to:
Stakeholder & Agency Leadership
Act as the single point of contact between business stakeholders and the Marketing Team.
Own briefs priorities SLAs timelines and approvals; run weekly stand-ups and status reports.
Maintain brand governance: guidelines tone templates and QA of all outbound assets.
Strategy Planning & Budgeting
Build the annual/quarterly marketing plan aligned to sales targets.
Own the marketing budget across digital campaigns events/exhibitions marketplaces and merchandising/Outdoor media; track CPL/CPOpp/CPSale and reallocate to winners.
Define segments (contractors fleet managers traders export buyers) and value propositions per segment/market.
Digital & Performance Marketing (Demand Gen)
Strong understanding of SEO Paid Ads (Google Meta LinkedIn) Email Marketing and CRM strategies with the ability to align them to lead generation and conversion goals.
Familiarity with digital marketing and analytics tools (e.g. GA4 GTM UTMs Ubersuggest HubSpot/CRM systems) to interpret performance data and support decision-making.
Collaborate with the digital team to ensure campaigns tracking and optimization efforts are aligned with overall marketing objectives.
Marketplaces Website & Content
Supervise listings on industry marketplaces (e.g. Plant & Equipment MachineryTrader etc.)quality specs inspection notes photos/short walk-around videos and refresh cadence.
Oversee website product catalog category pages blogs/case studies; coordinate photo/video shoots and asset libraries.
CRM Lead Ops & Sales Alignment
Design and monitor lead routing scoring and SLAs (speed-to-lead first-response time); coordinate with Sales on MQLSQLDeal definitions.
Oversee nurture journeys (email/WhatsApp) newsletters and re-engagement plays.
Own data hygiene across CRM and ad platforms (validation standardization deduplication consent & retention) ensure accurate routing compliant outreach and trustworthy CPL/CPA/ROAS reporting.
Events Partnerships & Merchandising
Plan and deliver trade shows open-yard days product demos/roadshows from concept to ROI reporting.
Manage merchandising; yard signage vehicle branding uniforms/PPE collateral giveaways.
Reporting & Compliance
Publish weekly/monthly performance reports: pipeline CPL/CPA channel ROI inventory days-to-sale.
Ensure all communications meet legal/compliance standards and holding-company policies.
Required Skills & Qualifications
710 years in B2B marketing ideally heavy equipment/machinery or related sectors in the GCC.
Proven stakeholder management and agency/vendor leadership.
Strong written and verbal communication skills in Arabic and English.
Hands-on command of SEM/Performance Marketing SEO/CRO and content for lead gen.
Skilled in budget ownership and performance reporting (CPL CPOpp CPSale pipeline impact).
CRM experience (Preferable HubSpot).
Bachelors in Marketing/Business/Communications; certifications (Google Ads GA4) are a plus.
This listing is sourced from a third-party job board. Applying will redirect you to the original posting.
Prevention Links Inc
RSL Employees LLC
Pinehurst Surgical Clinic PA
Prevention Links Inc