Our client, a leading FMCG organisation, is looking for an experienced and commercially driven Marketing Manager to lead brand development, marketing initiatives and market growth across multiple channels.
Key Responsibilities: - Develop and execute brand and marketing strategies to strengthen brand positioning, market share and sales growth.
- Analyse market trends, consumer insights, competitor activities and brand performance to identify growth opportunities.
- Drive trade marketing initiatives, promotional campaigns, brand activations and consumer engagement activities.
- Work closely with Sales and Key Account Management teams to drive distribution, visibility and volume growth.
- Manage marketing budgets, agency relationships, sponsorships and promotional activities, ensuring effective ROI.
- Monitor brand performance against KPIs and provide regular business and marketing updates.
- Develop marketing collateral, POS materials and trade engagement initiatives in line with brand strategies.
Candidate Profile: - Bachelor's degree in Marketing, Business Administration or a related discipline.
- Proven experience in Marketing Management within the FMCG industry.
- Strong expertise in brand management, trade marketing and marketing activations.
- Excellent commercial acumen, analytical and stakeholder management skills.
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