Marketing Manager

The Marketing Manager will be responsible for driving demand generation efforts within EEMEA markets and specifically UAE. This includes development of strategic marketing campaigns that increase demand and lead generation across NIQ portfolio. The role requires a hands-on marketer with experience in demand generation who can work in a global matrix organisation to ensure alignment with business objectives and market needs.

Responsibilities: 

• Lead the implementation of marketing campaigns that stimulate interest conversion and retention. Utilize a variety of digital and traditional marketing channels to drive engagement and demand for NIQ products and services.
• Leverage knowledge of the market including customer behaviours and competitive landscapes to inform campaign strategies. Continuously adapt strategies to market conditions and customer needs.
• Collaborate with regional or market sales to identify key audience and customer segments and customer success teams to curate content to generate high-quality leads and ensure smooth transition from lead acquisition to customer conversion. Monitor optimize and report on lead generation activities to ensure continuous improvement.
• Build and reinforce NIQs brand presence in partnership with the global brand team ensuring consistent messaging and positioning across all channels. Manage market-specific content and assets to enhance brand visibility.
• Work closely with regional marketing sales product and customer success teams to ensure alignment on objectives initiatives and market strategy. Provide input into the broader EEMEA strategy from a market perspective.
• Regularly measure and report on the effectiveness of demand generation campaigns utilizing data and insights to optimize efforts. Use metrics such as MQLs SQLs conversion rates and ROI to track performance and recommend adjustments.
• Stay up-to-date on the latest marketing trends tools and technologies. Bring fresh ideas and approaches to the team while continuing to develop personal skills and capabilities in demand generation and broader marketing tactics

Qualifications :

• Proven experience in demand generation or digital marketing with a working knowledge of best practices in the field. Strong understanding of the market and customer landscape.
• Demonstrated ability to adapt marketing strategies to local market dynamics while aligning with company objectives and processes. Understanding of the broader marketing landscape including customer acquisition retention and growth.
• Ability to drive initiatives autonomously taking ownership of campaigns and outcomes. Accountable for results and collaboration across teams to achieve objectives.
• Strong analytical and problem-solving skills to determine solutions to challenges in campaign performance or market shifts. Able to adjust strategies using experience and judgment.
• Own the quality of marketing deliverables and drive impactful results. Contribute to the overall success of the market by impacting revenue.

Preferred Qualifications:

• Fluency in Arabic is a plus.
• Experience working in an international matrixed organization.
• Degree in Marketing and Business skillset

Core Competencies:

• Ability to have a strategic marketing perspective in enabling business growth while keeping a roll up your sleeves mentality and hands-on approach
• Ability to manage and successfully partner with global region and country stakeholders especially but not limited to commercial leaders
• Results-driven and savvy in data analysis when measuring campaigns impact and adjusts strategy accordingly. Ability to leverage the full marketing mix and communication tools to drive demand into funnel for revenue impact and strengthening brand value and preference
• Ability to operate in complex matrixed and high paced organization adept communicator and entrepreneurial influencer with strong execution skills to deliver results under pressure.
• Ability to identify and solve or escalate potential challenges issues and barriers to communication effectiveness and using influence diplomacy critical-thinking and creative problem-solving to address them

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

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