Marketing Manager
Abu Dhabi, AZ, AE.
This Full time on site position offers great opportunities for career growth.
Overview
About The First Group Hospitality The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners. As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement. Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.
For more information, visit tfghospitality.com
Job Description
We are seeking a Marketing Manager to lead our brand, communications, campaigns, and audience engagement.
Responsibilities include, but are not limited to:
- Develop and implement integrated marketing strategies aligned with our objectives.
- Manage the brand identity, positioning, tone of voice, and marketing standards.
- Plan and execute campaigns to increase brand awareness, memberships, bookings, events, and revenue.
- Create and manage content for social media, websites, newsletters, email campaigns, and digital platforms.
- Develop marketing calendars, campaign plans, briefs, and promotional materials.
- Manage social media presence and online community engagement.
- Coordinate photography, videography, graphic design, copywriting, and other creative requirements.
- Collaborate with membership, sales, hospitality, equestrian, events, and operations teams.
- Support the promotion of memberships, equestrian programmes, hospitality experiences, events, and private functions.
- Manage relationships with agencies, media partners, influencers, suppliers, and strategic partners.
- Identify opportunities for partnerships, sponsorships, collaborations, and cross-promotional activities.
- Organise and support marketing activations, launches, events, exhibitions, and promotional activities.
- Maintain and update website content, listings, brochures, presentations, and marketing collateral.
- Monitor marketing performance, campaign results, website traffic, engagement, leads, and conversions.
- Prepare regular marketing reports, insights, budgets, forecasts, and performance updates.
- Conduct market research and monitor competitor activity, trends, and customer behaviour.
- Ensure all marketing communications reflect our luxury positioning and brand standards.
- Manage marketing budgets, timelines, approvals, suppliers, and project delivery.
- Ensure consistent and accurate messaging across all customer and member touchpoints.
- Support public relations, media opportunities, press releases, and brand communications.
- Maintain confidentiality when handling business, member, client, and campaign information.
- Contribute to the continuous improvement of our marketing strategy and customer experience.
- Perform other marketing, communications, branding, and business development duties as required.
Desired Skill & Expertise
- 4+ years of experience in marketing, brand management, communications, hospitality, luxury, lifestyle, private clubs, or a similar role.
- Proven experience developing and delivering successful marketing campaigns.
- Strong understanding of digital marketing, social media, content creation, email marketing, and brand management.
- Excellent written, verbal, communication, and presentation skills.
- Strong creative judgement with excellent attention to detail.
- Experience in luxury hospitality, lifestyle, equestrian, events, or private members' clubs is highly desirable.
- Proficiency in social media platforms, content management systems, email marketing tools, CRM systems, and Microsoft Office.
- Knowledge of digital analytics, reporting, SEO, and paid advertising is an advantage.
- Strong project management, organisational, and time-management skills.
- Commercially minded, with the ability to connect marketing activity to business results.
- Professional, polished, discreet, and confident in representing a luxury brand.
- Ability to work independently and collaboratively in a fast-paced environment.
- Knowledge of the UAE market and local cultural expectations is highly desirable.
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