Our client is a large and diversified group with around 400 employees, operating in the import/export of pre-owned footwear, refurbishment and manufacturing, recycling of unsellable shoes, and e-commerce sales to the EU. .
Role Overview
Our client is looking for a Marketing Manager to lead the full 360° marketing function from scratch. This is a newly created role responsible for building the brand, driving the rebranding process, and managing both online and offline marketing strategies.
Key Responsibilities
- Lead and execute the full marketing strategy and rebranding initiative
- Develop brand positioning, identity, and communication strategy
- Manage 360° marketing campaigns (digital and offline)
- Handle all agency relationships (creative, digital, media, PR)
- Oversee digital marketing (social media, website, SEO, paid ads, email)
- Plan offline marketing activities, events, and PR initiatives
- Ensure brand consistency across all channels and markets
- Monitor performance, KPIs, and campaign effectiveness
- Work closely with senior management on growth and expansion initiatives
- Promote the company's sustainability and circular economy positioning
Requirements
- 4–7 years of marketing experience
- Strong experience in branding and ideally rebranding projects
- Background in fashion, apparel, footwear, retail, or FMCG preferred
- Sustainability or circular economy exposure is highly preferred
- UAE market experience is an advantage
- Strong agency management and communication skills
- Hands-on experience in both digital and offline marketing
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