Marketing Manager – Retail & Online
Key Requirement: The candidate must have proven experience in both retail marketing and online/e-commerce marketing.
Language: Arabic and English
Company : Taif Group
Department: Marketing & E-Commerce
Location: United Arab Emirates - Ajman (On-site)
Employment Type: Full-Time
About Taif Group
Taif Group is a fast-growing fragrance and lifestyle group serving customers across the UAE through retail and online channels. As the group scales its digital footprint, we are seeking a results-driven Marketing Manager to lead retail and online marketing initiatives, drive performance through paid digital campaigns, and grow our presence across marketplaces and social platforms.
Role Overview
The Marketing Manager – Retail & Online will own end-to-end marketing strategy and execution across retail and e-commerce channels. This role requires a hands-on digital marketing expert with proven command of PPC, Google Ads, Meta Ads, TikTok Ads, social media marketing, and marketplace growth (Amazon.ae, Noon, and similar platforms), combined with strong retail marketing fundamentals to drive footfall, online conversion, and brand visibility.
Key Responsibilities
- Develop and execute integrated marketing strategies across retail stores and online channels (website, marketplaces, social commerce) aligned to revenue and brand-growth targets across the UAE and wider GCC markets.
- Plan, launch, and optimize PPC and digital campaigns across Google Ads (Search, Shopping, PMax, Display, YouTube), Meta Ads (Facebook/Instagram), and TikTok Ads to maximize ROAS and customer acquisition.
- Manage paid and organic social media marketing calendars, content strategy, and community engagement across Instagram, TikTok, Facebook, and Snapchat.
- Own marketplace performance (Amazon.ae, Noon, and other relevant platforms) — listings optimization, advertising (sponsored ads), pricing strategy, reviews, and ranking.
- Drive retail marketing initiatives including in-store promotions, point-of-sale materials (POSM), seasonal campaigns, and trade marketing to support footfall and sell-through.
- Oversee website/e-commerce performance including SEO, on-site conversion rate optimization, merchandising, and landing page strategy in coordination with the e-commerce team.
- Manage CRM and email/SMS marketing programs, customer segmentation, loyalty initiatives, and retention campaigns to grow repeat purchase rate.
- Lead brand content and creative direction across digital and retail touchpoints, ensuring consistency of brand identity, tone, and visual standards.
- Monitor and report on campaign performance using GA4, Meta Business Suite, Google Ads, and marketplace analytics dashboards; translate data into actionable insights.
- Manage marketing budgets across channels, ensuring efficient allocation and continuous optimization based on CAC, ROAS, and LTV metrics.
- Coordinate with creative, e-commerce, and sales teams to ensure consistent brand messaging across retail and digital touchpoints.
- Conduct market research and competitor analysis to identify growth opportunities, new platforms, and emerging trends in the fragrance and beauty retail space, including GCC and international markets.
- Lead influencer and affiliate marketing initiatives to expand brand reach and drive online sales.
- Manage relationships with media agencies, marketplace account managers, PR partners, and external vendors.
- Plan and execute brand partnerships, sponsorships, and event marketing to support brand visibility and customer acquisition.
- Prepare regular performance reports and present strategic recommendations to senior management.
Required Skills & Expertise
- Proven expertise in PPC and digital campaign management across Google Ads, Meta Ads, and TikTok Ads (certifications preferred).
- Strong hands‑on experience with social media marketing strategy, content planning, and paid social campaign execution.
- Demonstrated experience growing brands on e-commerce marketplaces (Amazon.ae, Noon, or similar GCC marketplaces).
- Solid understanding of retail marketing — in-store promotions, trade marketing, and omnichannel customer journeys.
- Working knowledge of SEO, website performance optimization, and CRM/email marketing tools.
- Strong analytical skills with proficiency in GA4, Google Ads/Meta Ads Manager, and marketplace seller dashboards.
- Experience managing marketing budgets and optimizing spend for ROAS, CAC, and conversion rate.
- Excellent project management skills with the ability to manage multiple campaigns and channels simultaneously.
- Strong written and verbal communication skills in English (Arabic is a plus).
- Creative mindset paired with a data‑driven approach to decision‑making.
- Experience running and scaling digital ad campaigns across GCC and international markets is a strong advantage.
Qualifications & Experience
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
- Minimum 7 years of marketing experience, with at least 4 years focused on digital/performance marketing.
- Prior experience in retail, FMCG, beauty, fragrance, or lifestyle brands is highly preferred.
- Experience working within the UAE/GCC market is strongly preferred.
- Google Ads, Meta Blueprint, or TikTok Ads certifications are an advantage.
What We Offer
- Competitive salary commensurate with experience.
- Opportunity to shape and scale the marketing function for a growing UAE fragrance brand.
- Direct exposure to senior leadership and cross-functional decision-making.
- Dynamic, fast‑paced environment with room for professional growth.
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