Be responsible for maintaining, monitoring online listings across various e-commerce platforms, tracking marketing metrics, analyzing digital data to measure marketing success, and developing marketing strategies that align with the organization’s business goals. Cooperatively discuss, report and update with the managers in each company along with the CEO.
Job Requirements and Responsibilities
Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies through digital marketing.
Plan, execute, and measure experiments and conversion tests; design, build, and maintain our social media presence; create digital marketing campaigns.
Collaborate with internal teams to create landing pages and optimize user experience, and collaborate with agencies and other vendor partners.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Manage content on social media pages and update websites of the Holding Group with content and stock to ensure all information is accurate and up to date.
Create marketing strategy and budgets, oversee the creation of marketing materials (brochures, portfolios, letterheads, business cards, uniform designs, logos) and content, and perform all other relevant tasks essential for increasing the business’s sales.
Execute and monitor digital marketing campaigns such as Google Ads, display ads and social media; evaluate emerging technologies.
Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
Coordinate with internal stakeholders to ensure content and posts on social media are up to date, accurate, and address their requirements.
Develop and implement strategic sales plan to achieve organizational sales goals and revenue.
Provide thought leadership and perspective for adoption where appropriate.
Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.
Stay up-to-date with emerging digital marketing trends and technologies.