Role Overview:
As our Marketing Specialist you will be responsible for creating managing and optimizing influencer marketing campaigns across platforms such as Twitch YouTube TikTok and Instagram. You will play a key role in driving brand visibility user acquisition and engagement through strategic partnerships with influencers and content creators. Experience in the B2B side of iGaming is considered a strong advantage.
Responsibilities:
- Develop and execute influencer marketing strategies across Twitch YouTube TikTok and Instagram.
- Identify recruit and maintain relationships with gaming influencers and content creators.
- Manage endtoend influencer campaigns including outreach negotiation contracts content briefs and reporting.
- Track campaign performance and optimize for ROI using relevant metrics and analytics tools.
- Collaborate with internal teams including content creative product and performance marketing to align messaging and campaigns.
- Stay uptodate on influencer trends social media developments and platform algorithm changes.
- Provide competitive analysis and insights on market trends within the influencer and iGaming space.
- Assist with B2B marketing initiatives where relevant such as affiliate collaborations events or digital campaigns.
Requirements:
- 35 years of proven marketing experience working with Twitch streamers YouTubers TikTokers and Instagram influencers.
- Excellent communication and negotiation skills.
- Selfstarter with a creative mindset and attention to detail.
- Experience managing multiple projects and partnerships simultaneously.
- Familiarity with influencer campaign tools and analytics platforms.
- Bonus: Experience or network within the B2B iGaming industry (e.g. affiliate marketing platform providers operators).
Key Skills Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Employment Type : Full Time
Experience: years
Vacancy: 1
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