Job Title: Marketing Specialist Department: Marketing & Business Development Industry: Landscaping, Garden Maintenance & Horticulture Employment Type: Full-Time Reports To: Management
About the Role
We are looking for a proactive, creative, and results-oriented Marketing Specialist to lead and develop our company's marketing activities across both digital and physical channels. Our company is a B2B landscaping and garden services provider, serving corporate clients, commercial properties, hotels, resorts, schools, hospitals, facilities management companies, real estate companies, and other organizations. The successful candidate will be responsible for strengthening our company's brand presence, generating new business leads, managing digital platforms, improving our website and SEO, developing marketing materials, attending industry events and exhibitions, and building strong professional relationships with potential clients and business partners. This is a hands‑on role requiring someone who can independently manage day‑to‑day marketing activities and actively contribute to business development.
Key Responsibilities
- 1. Digital Marketing Develop and implement the company's overall digital marketing strategy. Manage and regularly update all company social media platforms, including Eurostaffs, Instagram, Facebook and other relevant platforms. Create professional and engaging content showcasing landscaping projects, garden maintenance services, indoor plants, irrigation works, completed projects, company activities and achievements. Develop monthly social media content calendars and marketing campaigns. Coordinate photography and videography of company projects and activities. Create or coordinate the creation of marketing materials, presentations, brochures, flyers, company profiles and promotional content. Monitor social media performance, engagement, reach and lead generation. Identify new digital marketing opportunities and platforms relevant to B2B customers.
- 2. Website Management & Revamp Take responsibility for maintaining and improving the company's website. Coordinate and manage a complete website revamp where required. Ensure website content, services, project portfolios, company information and contact details are accurate and professionally presented. Improve website structure, user experience and conversion of visitors into enquiries. Regularly add new projects, case studies, photographs and company updates. Coordinate with web developers/designers when technical changes are required.
- 3. SEO & Online Visibility Develop and implement an SEO strategy to improve the company's visibility on Google and other search engines. Conduct keyword research related to landscaping, garden maintenance, irrigation, indoor plants and B2B landscape services. Optimize website pages, service pages, blogs and other online content. Monitor Google search rankings, website traffic and enquiries. Manage and improve the company's Google Business Profile and other relevant online listings. Identify opportunities to generate qualified B2B leads through online channels.
- 4. B2B Lead Generation Identify potential corporate clients and target companies requiring landscaping and garden maintenance services. Develop and maintain a database of potential clients, including companies, hotels, schools, hospitals, facilities management companies, property management companies, real estate companies and other commercial organizations. Research upcoming projects, tenders, developments and business opportunities relevant to the company's services. Support the sales/business development team by generating qualified leads. Conduct email marketing and professional outreach campaigns to potential clients. Follow up on marketing-generated leads and coordinate with the sales team.
- 5. Physical Marketing & Business Networking Actively represent the company at business meetings, networking events, exhibitions, conferences and industry events. Identify relevant exhibitions, trade shows, conferences and business networking opportunities. Attend events and establish professional relationships with potential clients, consultants, contractors, developers, facility managers and other industry professionals. Collect and maintain business contacts and follow up after events. Arrange introductory meetings with potential clients and business partners. Develop and maintain a strong professional network within the landscaping, facilities management, hospitality, real estate and construction-related sectors. Explore opportunities for strategic partnerships and business referrals.
- 6. Events & Exhibitions Research and identify relevant industry exhibitions and events. Coordinate the company's participation in exhibitions and trade shows. Assist with booth design, company presentations, brochures, promotional materials and other event requirements. Represent the company professionally during exhibitions and networking events. Ensure all contacts and leads obtained from events are properly recorded and followed up.
- 7. Branding & Marketing Materials Maintain a consistent and professional company brand across all marketing channels. Develop and update company profiles, brochures, presentations, service profiles and promotional materials. Prepare project portfolios and case studies highlighting completed landscaping projects. Coordinate professional photography and video content for company projects. Ensure all marketing materials accurately reflect the company's services, capabilities and achievements.
- 8. Market Research & Competitor Analysis Monitor landscaping and garden maintenance market trends in Qatar. Research competitors, their services, positioning and marketing activities. Identify new market segments and potential customer groups. Monitor upcoming commercial, hospitality, education, healthcare, real estate and other relevant developments. Provide management with regular updates on market opportunities and marketing activities.
- 9. Reporting & Performance Monitoring Prepare monthly marketing activity reports. Track website traffic, SEO performance, social media growth, enquiries and leads. Maintain a database of marketing leads and business contacts. Track meetings, events, exhibitions and business development activities. Report on marketing campaigns and recommend improvements based on results. Maintain proper records of all marketing activities and client contacts.
Key Performance Areas (KPIs)
- Growth of company's online presence and brand visibility.
- Website traffic and SEO performance.
- Number and quality of qualified B2B leads generated.
- New business enquiries generated through marketing activities.
- Social media engagement and content performance.
- Number of new business contacts established.
- Number of meetings arranged with potential clients.
- Participation in relevant exhibitions, conferences and networking events.
- Development of new corporate relationships and business opportunities.
- Quality and consistency of marketing materials and company branding.
Requirements
- Bachelor's degree or diploma in Marketing, Business Administration, Communications or a related field.
- Minimum 2–3 years of relevant marketing experience, preferably in B2B, facilities management, landscaping, construction, real estate, hospitality or a related industry.
- Strong knowledge of digital marketing, social media marketing and SEO.
- Experience with website management and website development/renovation projects.
- Good knowledge of Google Business Profile, Google Analytics and digital marketing tools.
- Strong written and verbal communication skills in English.
- Strong interpersonal and networking skills.
- Proficiency in Microsoft Office, Canva and other relevant marketing tools.
- Ability to create professional presentations, brochures and marketing materials.
- Ability to attend meetings, exhibitions and networking events independently.
- Must be proactive, confident and comfortable communicating with corporate clients.
- Must have a strong commercial mindset and understand that marketing activities should contribute to lead generation and business growth.
- Knowledge of the Qatar B2B market and local business environment will be an advantage.
- Arabic language skills will be an advantage.
Preferred Candidate Profile
- Proactive and self-motivated, rather than someone who waits for instructions.
- Confident in approaching and communicating with new companies and decision-makers.
- Comfortable attending meetings, exhibitions and networking events.
- Creative in developing marketing content and campaigns.
- Commercially minded and focused on generating business opportunities.
- Organized and capable of managing multiple marketing activities simultaneously.
- Comfortable working independently and taking ownership of the company's marketing activities.
- Willing to travel locally for client meetings, events and exhibitions when required.
Important Note
This position is not limited to social media management. The Marketing Specialist will be responsible for developing the company's presence through a combination of: Digital Marketing + Social Media + Website + SEO + Lead Generation + B2B Marketing + Networking + Events + Exhibitions + Business Meetings + Brand Development The ultimate objective is to strengthen the company's market presence and generate new B2B business opportunities and qualified leads for the company.
Pay: QAR2,000.00 - QAR3,000.00 per month Work Location: In person
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