Media Buyer

Job Title Media Buyer
Location: Dubai UAE

About the Role

We are seeking a strategic and data-driven Media Buyer to plan negotiate execute and optimize advertising campaigns across digital and traditional media channels. The role is responsible for maximizing campaign performance managing media budgets building strong relationships with media partners and ensuring clients achieve their marketing and business objectives.

Key Responsibilities

Media Planning & Buying

• Develop and execute media buying strategies across digital print outdoor radio television and other advertising platforms.
• Research and identify the most effective media channels based on campaign objectives and target audiences.
• Plan media schedules and allocate budgets to maximize campaign reach and return on investment (ROI).
• Negotiate competitive advertising rates placements and value-added opportunities with media vendors.

Campaign Management

• Launch monitor and optimize media campaigns to achieve performance targets.
• Track campaign delivery and ensure advertisements are published or aired according to approved schedules.
• Monitor key performance indicators (KPIs) and implement optimization strategies where required.
• Coordinate campaign revisions and adjustments based on performance data.

Budget & Cost Management

• Manage campaign budgets and ensure efficient utilization of advertising spend.
• Monitor media costs invoices and reconciliations.
• Prepare budget forecasts and cost analyses for clients and management.
• Ensure campaigns remain within approved budgets while maximizing results.

Client & Stakeholder Management

• Work closely with clients to understand campaign objectives target audiences and business goals.
• Present media plans campaign recommendations and performance reports.
• Build and maintain strong relationships with media owners publishers and advertising platforms.
• Collaborate with creative digital account management and content teams to ensure campaign success.

Market Research & Performance Analysis

• Conduct market research to identify industry trends audience behavior and competitor activities.
• Analyze campaign performance using media analytics and reporting tools.
• Provide actionable insights and recommendations to improve future campaigns.
• Stay updated on emerging advertising platforms and media buying best practices.

Reporting & Documentation

• Prepare detailed campaign reports highlighting performance reach engagement and ROI.
• Maintain accurate media schedules contracts insertion orders and campaign documentation.
• Ensure timely reporting to clients and internal stakeholders.
• Maintain organized records of media purchases and vendor agreements.

Qualifications & Experience

• Bachelors Degree in Marketing Advertising Mass Communication Media Studies Business Administration or a related field.
• 37 years of experience in media buying media planning digital advertising or campaign management.
• Experience working within an advertising agency media agency or marketing organization is highly preferred.
• Strong understanding of digital advertising platforms traditional media channels and audience analytics.

Key Skills & Competencies

• Media planning and buying
• Digital advertising campaign management
• Budget planning and cost optimization
• Negotiation and vendor management
• Performance analysis and reporting
• Market research and audience analysis
• Communication and presentation skills
• Client relationship management
• Analytical thinking and problem-solving
• Proficiency in Google Ads Meta Ads Manager DV360 Google Analytics Microsoft Excel and media planning tools

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to work on diverse campaigns for leading regional and international brands
• Dynamic collaborative and creative work environment
• Professional development and career advancement opportunities
• Exposure to integrated media strategies across multiple advertising channels

Apply now!

Employment Type : Full Time
Experience: years
Vacancy: 1