Media Marketing Specialist

Our Client a global entertainment company is hiring for a Media Marketing Specialist to join their team in New York City . This is an initial 9-month contract fully onsite.

As their Media Marketing Specialist you will help with setting up and managing campaigns, working on setting up the right audience targeting profiles and ads in platforms. Youll also help monitor metrics and results from the paid media campaigns to help understand which tactics and audiences are the driving most activity and engagements.

Location: NYC

Contract: 9-months

Pay: 40-42/hr.

Your Day-to-Day:

- Upload and schedule campaigns through various paid ad managers/platforms, with a focus on search engine marketing (SEM) and apps campaigns. Platforms including but not limited to Google Ads, Apple Ads, YouTube.

- Monitor performance of digital media buys against KPIs, benchmarks, and pacing of campaigns

- Update and deliver reports to internal MACs teams and broader marketing team

- Generate audience targeting ideas, build campaigns, make recommendations for optimizations

- Proactively share findings, data and campaign suggestions

- Ensure data of campaigns is appropriately reflected in campaign reporting and flag inconsistencies

- Support the management, monitoring, and administration of advertising campaigns

- Assist in planning of brand awareness campaign planning

- Execute special projects as needed

Qualifications:--

Bachelors Degree

- 1-3 years of hands-on paid media experience, in-house media team or from an agency.

- Experience in SEM ad platforms such as Google Ads, Apple Ads, Bing.

- Experience with mobile app attribution (MMP) platforms such as Kochava

- Understanding of media math

- Media planning experience

- Advanced knowledge of G-suite

- Experience working in project management tools like Asana

- Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders.

- Strong interpersonal and communication skills