Responsibilities: · Plan, execute, and regularly optimize Google & Meta performance campaigns · A/B testing with different ad creatives and landing pages to improve CTR · Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates. · Track and analyze website traffic flow and provide regular internal reports. · Create performance reports with recommendations for improvements. · Internal coordination to understand how the campaigns can yield more quality results Mandatory experience: · 1-2 years of experience in Planning, implementing, and reporting the performance of PPC campaigns for multiple clients Keyword research and analysis · Detailed understanding of both Google Ads & Meta Ads dashboards · Budget optimization · Analytics & Tracking Should have worked on the following platforms: · Google Adwords (Search, Display, Mobile App, Video) and Analytics · Facebook Ads Manager · Mobile attribution platforms (e.g. Appsflyer, Branch), GTM knowledge is an added advantagepaid
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