Media Relations Executive

A live communications agency, that provides fully integrated services enabling excellence in Advertising, Events, Public Relations, and digital and social media. They work on amazing campaigns work with high-profile government and private sector corporations globally.

Role Summary

The Media Relations Executive is involved in all aspects of the development and implementation of the company’s media-based communication strategies, including promoting and protecting the company's reputation by developing and executing media and public relations strategies and plans for brand building/innovation, corporate promotions, internal communications, and corporate communications/affairs initiatives through the use of various media outlets in collaboration with a communications team.

Job Responsibilities

• Lead the development, implementation, and measurement of external and internal Media based communication plans, and manage day-to-day media relations/media requests for brand and corporate issues.
• Collaborate with internal teams and subject matter experts in a timely manner to determine appropriate media responses via various channels.
• Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required.
• Build relationships with key media contacts and identify opportunities to proactively pitch the company and corporate stories through social media outlets as appropriate.
• Assist in the development and implementation of PR programs to support brand-building initiatives/innovation/corporate promotions.
• Help oversee program execution from kick‑off through to completion, and ensure communication is accurate, relevant, and consistent with the company’s brand and overall corporate messaging and positions.
• Provide guidance to ensure coordination and communication of messages/news to both internal and external audiences.
• Evaluate the effectiveness of media programs and communicate results back to business, and develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day‑to‑day content development strategy and functional enhancements.

Job Requirements

• Bachelor’s Degree in Communications, Journalism, Public Relations, or related field.
• 2-3 years experience working in a Media Relations role or in Public Relations.
• Must possess excellent oral, written, and interpersonal communication skills with strong writing and editorial abilities.
• Highly organized with the ability to multitask.
• Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relation tools.
• Demonstrated success with Social Media tools such as Twitter, Facebook, YouTube, and others.
• Must possess strong project management skills.
• Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
• Must have the ability to be an influential communications consultant within the organization.

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