Company Description:
Altius Sports & Leisure Pvt Ltd is now in its 16th year building sporting infrastructure across India and the SAARC region, in partnership with Tiger Turf — part of the Ten Cate Grass family since 2010 and one of the world's established artificial turf brands. The company is scaling a pan-India distribution network — trade dealers and individual partners — to take its turf products to a much wider market across India and needs someone to build and run that channel.
Reports to: Managing Director
Location: Kolkata, with extensive pan-India travel
Compensation: ₹18 lakh per annum (CTC) + performance incentives
Experience: 10+ years building and leading distribution or dealer networks
Role Description:
This is a build-and-lead mandate, reporting directly to the Managing Director. You will design, staff and run Altius Sports's pan-India distribution channel from the ground up: a trade dealer network across multiple retail and trade categories. The person in this role owns the plan and the number — dealers signed, partners activated, orders placed, revenue delivered — not just the activity behind it.
What You'll Own:
Build and scale a dealer network, city by city, following a phased pan-India rollout. Design and launch the individual partner programme — recruitment, onboarding, commission structure and compliance. Run the full dealer acquisition funnel: list-building, outreach cadence across phone, email and Whats App, conversion and onboarding. Own dealer and partner retention — pricing discipline, reorder cadence, dealer recognition tiers and ongoing support. Build and manage a small, focused execution team — inside sales, field representatives and a digital/content lead. Track and report funnel KPIs, revenue and channel performance directly to the Managing Director. Represent Altius Sports credibly to trade dealers and prospective partners across India.What We're Looking For:
10+ years building, leading or scaling a distribution or dealer network, in channel sales, trade marketing or a comparable go-to-market role. A background in building materials, sports infrastructure, FMCG or another trade/cash-sales category is a strong plus. A proven track record of dealer or channel-partner onboarding and multi-city or pan-India expansion. Strong communication skills — equally comfortable on a dealer sales call, drafting a Whats App or email campaign, and presenting numbers to leadership. A hands-on, entrepreneurial approach — comfortable building a channel from a small base rather than managing an existing one. Willingness to travel extensively across India. Based in Kolkata or willing to relocate.How to Apply:
Send your CV, current CTC and notice period to debi.basu@ or call for a confidential conversation about the role.This listing is sourced from a third-party job board. Applying will redirect you to the original posting.