National Head - Channel Sales

Company Description:

Altius Sports & Leisure Pvt Ltd is now in its 16th year building sporting infrastructure across India and the SAARC region, in partnership with TigerTurf — part of the TenCate Grass family since 2010 and one of the world's established artificial turf brands. The company is scaling a pan-India distribution network — trade dealers and individual partners — to take its turf products to a much wider market across India and needs someone to build and run that channel. 

Reports to: Managing Director

Location: Kolkata, with extensive pan-India travel

Compensation: ₹18 lakh per annum (CTC) + performance incentives

Experience: 10+ years building and leading distribution or dealer networks 

Role Description:

This is a build-and-lead mandate, reporting directly to the Managing Director. You will design, staff and run Altius Sports's pan-India distribution channel from the ground up: a trade dealer network across multiple retail and trade categories. The person in this role owns the plan and the number — dealers signed, partners activated, orders placed, revenue delivered — not just the activity behind it. 

What You'll Own:

* Build and scale a dealer network, city by city, following a phased pan-India rollout.

* Design and launch the individual partner programme — recruitment, onboarding, commission structure and compliance.

* Run the full dealer acquisition funnel: list-building, outreach cadence across phone, email and WhatsApp, conversion and onboarding.

* Own dealer and partner retention — pricing discipline, reorder cadence, dealer recognition tiers and ongoing support.

* Build and manage a small, focused execution team — inside sales, field representatives and a digital/content lead.

* Track and report funnel KPIs, revenue and channel performance directly to the Managing Director.

* Represent Altius Sports credibly to trade dealers and prospective partners across India.

What We're Looking For:

* 10+ years building, leading or scaling a distribution or dealer network, in channel sales, trade marketing or a comparable go-to-market role.

* A background in building materials, sports infrastructure, FMCG or another trade/cash-sales category is a strong plus.

* A proven track record of dealer or channel-partner onboarding and multi-city or pan-India expansion.

* Strong communication skills — equally comfortable on a dealer sales call, drafting a WhatsApp or email campaign, and presenting numbers to leadership.

* A hands-on, entrepreneurial approach — comfortable building a channel from a small base rather than managing an existing one.

* Willingness to travel extensively across India.

* Based in Kolkata or willing to relocate.

How to Apply:

• Send your CV, current CTC and notice period to or call for a confidential conversation about the role.