Packaging Graphic Designer
Position: Packaging Graphic Designer
Location: New York, NY
Reports to: Product / Creative Leadership
Overview
A New York-based wholesale and design company is seeking talented Packaging Graphic Designers to create innovative, trend-driven packaging across multiple consumer product categories. This role is responsible for developing compelling visual designs that align with brand strategy while ensuring all artwork is production-ready.
The ideal candidate has a strong eye for design, packaging expertise, and the ability to translate trends into impactful retail-ready packaging across categories.
Key Responsibilities
Packaging Design & Development
- Design creative and compelling packaging across multiple product categories including tech, beauty, kitchen, outdoor, LED, and general merchandise
- Develop innovative packaging concepts that align with market trends and retail expectations
- Execute packaging from initial concept through final production-ready files
- Ensure all designs meet both brand and retailer requirements
Brand Development & Management
- Create and develop new private label brands from concept to execution
- Maintain and evolve existing brand identities across product lines
- Ensure consistency in branding, messaging, and visual presentation across all packaging
Trend Analysis & Creative Direction
- Stay current on design, fashion, and packaging trends across relevant industries
- Translate trend insights into commercially viable packaging concepts
- Collaborate with internal teams to align design direction with product and market strategy
Production & Technical Execution
- Prepare final artwork files for production, ensuring accuracy and completeness
- Develop and manage packaging tech packs, dielines, and print specifications
- Ensure all files meet factory and printing requirements
- Maintain organized file structures and version control for all design assets
Cross-Functional Collaboration
- Partner with product development, sourcing, and production teams to execute packaging requirements
- Incorporate feedback from internal teams and retail partners into design revisions
- Support product launches with packaging that enhances shelf presence and customer appeal
Qualifications
- 3–5+ years of experience in packaging design within consumer goods or retail
- Strong portfolio showcasing packaging across multiple product categories
- Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Strong understanding of print production, dielines, and packaging materials
- Excellent sense of design, branding, and current trends
- Highly organized with strong attention to detail and file management
- Ability to manage multiple projects in a fast-paced environment