ServiceNow is seeking a visionary and results-driven CRM Partner-Focused Business Development Manager to spearhead the growth of our CRM and AI-powered customer service solutions through strategic partnerships. This role is critical to unlocking the market opportunity for ServiceNow CRM powered by Now Assist by enabling partners to build differentiated offerings scale rapidly and deliver exceptional customer outcomes.

You will be responsible for shaping and executing the partner strategy for CRM driving pipeline building partner capability and fostering innovation across the ecosystem.

Key Responsibilities:

Partner Strategy & Ecosystem Development
- Define and execute a partner-led growth strategy for ServiceNow CRM with AI as a core differentiator.
- Identify and onboard CRM-specialized partners with the potential to scale and innovate.
Pipeline & Market Expansion
- Drive partner-sourced pipeline for CRM and AI-powered customer workflows.
- Collaborate with sales marketing and partner teams to launch joint GTM initiatives and campaigns.
AI-Driven CRM Expertise
- Build AI capability within CRM-focused partners enabling them to deliver intelligent customer engagement solutions.
- Promote adoption of Now Assist for CRM use cases such as case summarization intelligent routing and virtual agent enhancements.
Customer Success Through Partners
- Ensure partners are delivering measurable business outcomes for customers using ServiceNow CRM and AI.
- Track success metrics and support high-impact deployments.
Innovation & Scalable Models
- Develop new engagement models and monetization strategies to help partners scale CRM offerings faster.
- Pilot co-innovation programs that showcase the power of ServiceNow CRM AI.

Measures of Success:

Growth in partner-sourced CRM pipeline
Increase in CRM and AI-enabled partner capabilities
Documented customer success stories in CRM transformation
Launch and adoption of new scalable CRM partner programs

Qualifications :

Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry.
Proven experience in CRM business development preferably in enterprise SaaS or platform ecosystems.
Strong understanding of CRM technologies customer experience trends and AI applications.
Strategic thinker with a track record of building and scaling partner ecosystems.
Excellent communication collaboration and stakeholder management skills.
Experience working cross-functionally with product sales marketing and partner teams.

FD21

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

Remote Work :

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