About the Role
This role owns partner-led GTM programs that drive pipeline and revenue across our channel and technology partner ecosystem. You will work closely with Sales, Channel Partnerships, and Product Marketing to design and execute partner events, executive roundtables, pipeline campaigns, co-selling enablement, and co-marketing for selected technology integrations and commercial bundles.
You will partner directly with Sales leadership to ensure partner programs are aligned to revenue priorities and support pipeline creation and deal acceleration. This is a senior individual contributor role with end-to-end ownership of partner GTM outcomes, requiring strong judgment, prioritization of partner marketing requests.
This is not a content execution or partner support role. While you will work closely with Product Marketing, this role does not own core product positioning. Instead, it translates product narratives into partner-specific joint value propositions and GTM plans.
What You’ll Own
Partner GTM Strategy & Pipeline Programs
- Own the partner GTM plan focused on pipeline creation and acceleration
- Design and execute partner-led pipeline programs:
- Partner events
- Executive roundtables
- Webinars
- Field and regional activations
- Partner closely with Sales and Channel teams to align programs to revenue priorities
- Decide which partner programs and asks are prioritized based on pipeline impact
Channel & Ecosystem Co-Marketing
- Build scalable co-marketing motions with channel partners that support:
- Partner-sourced pipeline
- Co-selling and deal acceleration
- Create partner-facing GTM assets and campaign kits to support these motions
- Push back on one-off partner requests that do not scale or contribute to pipeline goals
Tech Integration & Bundled Offering Launches
- Own GTM execution for selected technology integration launches using narrative briefs from Product Marketing
- Translate integration value into partner- and sales-facing messaging
- Support bundled offering launches in collaboration with RevOps, Product, and Partnerships
- Drive partner enablement and sales readiness for integration-led GTM motions
Partner Enablement & GTM Operations
- Enable Sales and partners with clear co-selling narratives and enablement assets
- Maintain partner GTM playbooks, event templates, and messaging frameworks
- Ensure partner programs are repeatable and operationally sound
What We’re Looking For
Must-Have
- 4 - 8 years of experience in Partner Marketing in B2B SaaS
- Experience with SaaS marketplaces or integration ecosystems
- Strong understanding of channel partnerships and/or technology ecosystems
- Experience supporting integration launches, joint solutions, or bundled offerings
- Ability to translate product positioning into partner-facing GTM narratives
- Experience designing partner-led events, field programs, or pipeline-focused GTM initiatives in a B2B SaaS environment
- Strong cross-functional collaboration skills with Product, Sales, RevOps, and Partnerships
Nice-to-Have
- Familiarity with MSP, IT, or developer-led partner models
- Experience with PRM tools or partner portals