Performance Marketing Executive

We are looking for a Performance Marketing Executive with a strong background in retail fashion and e-commerce to drive customer acquisition online sales and digital revenue growth.

The ideal candidate will have hands-on experience managing paid digital campaigns preferably gained through a combination of retail/e-commerce and digital marketing agency environments . You should be highly data-driven commercially minded and comfortable managing campaigns across multiple digital platforms.

Key Responsibilities

• Plan execute and optimize performance marketing campaigns across Google Meta TikTok and other relevant digital platforms.
• Manage campaigns focused on e-commerce sales customer acquisition ROAS conversions and revenue growth .
• Develop and implement paid media strategies aligned with business and seasonal retail objectives.
• Manage and optimize Google Ads including Search Shopping Performance Max Display and remarketing campaigns.
• Manage Meta Ads across Facebook and Instagram including prospecting retargeting catalog and conversion campaigns.
• Analyze campaign performance and continuously optimize budgets audiences creatives keywords placements and bidding strategies .
• Work closely with creative merchandising e-commerce and brand teams to develop high-performing campaign assets.
• Monitor the customer journey from ad click to website visit product view add-to-cart checkout and purchase .
• Use analytics and reporting tools to identify opportunities for improving conversion rates and reducing customer acquisition costs.
• Conduct A/B testing across creatives audiences landing pages offers and campaign strategies.
• Track key performance metrics including ROAS CPA CAC CTR CPC conversion rate revenue and AOV .
• Prepare regular performance reports and provide actionable insights to management.
• Support seasonal campaigns product launches promotions sales events and new collection launches .
• Monitor competitor activity market trends consumer behaviour and emerging digital marketing opportunities.
• Ensure accurate tracking and measurement through GA4 Google Tag Manager Meta Pixel/Conversions API and other relevant tools .
• Work with e-commerce teams to improve website conversion performance and identify areas of drop-off.

Requirements

• Minimum 3 years of experience in performance marketing digital marketing or paid media.
• Previous experience in the retail fashion fashion e-commerce lifestyle or consumer retail sector is highly preferred .
• Previous experience working with a digital marketing agency is required/preferred.
• Strong hands-on experience with e-commerce platforms and digital retail environments .
• Proven experience managing paid campaigns on Google Ads and Meta Ads ; TikTok Ads experience is an advantage.
• Strong understanding of e-commerce performance metrics conversion funnels attribution and ROAS optimization .
• Experience with Google Analytics 4 Google Tag Manager Meta Business Manager/Ads Manager and reporting platforms.
• Strong analytical and data interpretation skills.
• Ability to manage multiple campaigns and budgets simultaneously.
• Good understanding of fashion retail customer behaviour promotions product launches and seasonal sales cycles.
• Strong communication and stakeholder management skills.
• A proactive commercially focused approach with a strong test-and-learn mindset .

Employment Type : Full Time
Experience: years
Vacancy: 1