Performance Marketing Manager

Our client is looking for a Performance Marketing Manager to lead and execute performance-driven marketing initiatives across digital acquisition channels. This role will play a key part in driving qualified leads, optimizing marketing spend, and improving conversion rates while contributing directly to business growth.

This position requires a data-driven marketer with strong commercial awareness who can collaborate closely with Sales and other teams to deliver measurable marketing impact.

Key Responsibilities

• Develop and execute full-funnel performance marketing strategies aligned with business objectives.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, Programmatic, Native, TikTok, and other relevant channels .
• Implement retargeting and remarketing strategies to improve conversion rates.
• Drive high-quality leads for services, partnerships, subscriptions, and events.
• Manage the lead lifecycle from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) .
• Work closely with the Sales team to improve lead-to-opportunity and opportunity-to-closure conversions.
• Manage and optimize monthly marketing budgets , maintaining CPL, CPA, and CAC benchmarks.
• Improve Return on Ad Spend (ROAS) and identify opportunities to eliminate underperforming channels.
• Oversee analytics and tracking tools such as GA4, Google Tag Manager, and CRM integrations.
• Build dashboards to track CPL, CPA, CAC, ROAS, and revenue attribution .
• Conduct A/B testing across creatives, audiences, and landing pages to improve campaign performance.
• Collaborate with Sales, Partnerships, and Creative teams to align marketing initiatives with business priorities.
• Provide weekly and monthly performance reports with actionable insights for leadership.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field .
• 8-10 years of experience in performance marketing.
• Proven experience in B2B and B2C lead generation and revenue growth .
• Strong expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics tools .
• Experience working with CRM platforms such as HubSpot, Salesforce, Zoho, or similar .
• Experience within the UAE/GCC market is preferred.
• Background in business setup, free zones, fintech, or SME ecosystems is an advantage.

Core Competencies

• Strong analytical and commercial mindset
• Results-driven and KPI-focused approach
• High level of ownership and accountability
• Ability to combine strategic thinking with hands-on execution
• Strong cross-functional communication and collaboration skills

Language

• English (required)
• Any additional language is a plus.

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