PERMANENT JOB - MARKETING & PR MANAGER, DUBAI Born in the heart of Bordeaux in 1995, Caudalie is afully independent, family-owned French skincare brand. Caudalie has becomerecognized internationally for highly effective patents derived from the seed,sap, and stalk of the grapevine: Polyphenols, Viniferine, and Resveratrolrespectively. This unique skincare proposition is achieved without compromisingon clean formulation or exceptional sustainability.
Our mission? To be the mosteffective, clean, and sustainable beauty brand.
Caudalie is looking for a passionate andsales-driven leader to fill the role of MARKETING & PRMANAGER, GCC (UEA, KSA, KW, KT, BH, OM) .This role is based in Dubai, UEA. Youwill play a key role in driving the marketing strategy and execution forSephora, caudalie.com and Amazon from 2028. You Will be responsible fordeveloping brand awareness, ensuring brand positioning and growing the businessin close collaboration with cross-functional teams.
You Will report to the Export Director, and functionally to the MarketingDirector and PR Director.
YOUR RESPONSIBILITIES MARKETING - Develop marketing, media and promotional campaign plans for theGCC market and ensure flawless execution.
- Coordinate the local adaptation and execution of global marketingoperations.
- Adapt and create content, including translation of global salestools and proofreading.
- Outline and execute online and offline media campaigns directlywith media partners.
- Secure the local implementation of 360° activations:merchandising, media, in-store and digital animation, education, sampling,incentives, e-commerce and partnerships, in line with the calendar.
- Help set accurate forecasts, monitor after-launch results andcommunicate learnings to improve short- and long-term forecast accuracy.
- Manage and implement the assigned marketing budget.
- Build a strong alliance with Beauty Advisors to ensure they havethe marketing tools needed to support sales.
- Organize marketing presentations for Sephora, commercial cyclesand seminars.
- Create in-store animations and elevate in-store events andexperiences, including consumer events, boutique events and trade shows.
- Collect and compile market trends, share best practices and gathersell-out data for market feedback.
- Spend at least three days per month with the sales team in thefield to assess the situation and gather insights.
C OMMUNICATION
- Build consistent global communication campaigns, includinginfluencer briefs, event guidelines and content concepts.
- Work closely with Marketing Paris Head Office and the businessdeveloper to align on key messages and content needs.
- Create elevated content aligned with brand values to fuel thedifferent platforms and supports.
- Coordinate activations meticulously with all teams to maximizeROI.
- Establish fair and clear KPIs aligned with long-term strategies.
- IncreaseCaudalie’s brand awareness and visibilitythrough influencers
- Increase the social media community while growing engagementthrough strong daily content.
- Create innovative social media initiatives to generate viralityacross platforms.
- Leverage new trends and opportunities while carefully controllingbrand image and positioning.
- Reply and interact with the community through personalizedmoderation.
YOUR PROFILE
- Educated to a Bachelor’s or Master’s degree level, youhave 2/3 years’ experience in a similar position
- You master English fluently (written & oral)
- Having work experience in the Middle East and speakingArabic fluently is a strong asset
- You have experience in the cosmetics industry, withstrong exposure to trade marketing, PR, media and digital.
- You have a strong understanding of beauty businessdynamics, competition and the selective retail environment.
- You have strong interpersonal andrelationship-building skills.
- You are a passionate and talented profile with anentrepreneurial spirit.
- You are organized, able to multitask and comfortableworking in a complex environment.
- You are creative and dynamic mindset, with strongattention to detail.
According to Caudalie, yourdifference can become a strength. We are convinced that diversity fits withperformance; that is the reason why we will carefully read all applications.
You are applying for the position of: PERMANENT JOB - MARKETING & PR MANAGER, DUBAI
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