The PR & Communications Manager will play a pivotal role in supporting Accors Premium Midscale & Economy (PME) division across the Middle East Africa and Turkiye hub. Reporting into the MEA PR Director and Internal Communications Lead and working closely with the VP PR & Communications MEA APAC this role is instrumental in enhancing Accors reputation strengthening brand visibility and driving consistent compelling communication across diverse stakeholder groups. The position will manage day-to-day communications activities as well as the MEA regional agencies executing strategies content and pr activities that reflect Accors values of hospitality innovation and purpose-led leadership.
Regional Communications:
- Support the MEA PR Director in implementing the regional communications strategy across Middle East Africa & Türkiye ensuring global brand consistency while tailoring to local markets.
- Keep Asana updated for regional alignment and reporting.
- Work alongside the Internal Comms Lead to roll out strategic campaigns that strengthen engagement trust and cultural alignment among Heartists and owners
Leadership Support:
- Work closely with the VP PR & Comms and MEA PR Director to translate business information into compelling narratives briefing documents Q&As and PowerPoints for both internal and external audiences.
- Draft executive speeches talking points and announcements ensuring tone and delivery are aligned with Accors purpose and strategy.
- Support executive LinkedIn communications by sourcing content and imagery coordinating with agencies on publishing and performance tracking.
Internal Communications:
- Project manage and execute key internal communications strategy and plans in a strategic and timely manner.
- Plan write and edit content for newsletters reports and intranet.
- Lead storytelling initiatives highlighting successes from hotels Heartists brand campaigns and partnerships.
- Collect and analyze employee and owner feedback to refine strategies.
- Build and manage an annual content calendar to drive consistent proactive messaging across stakeholders.
- Assist with the collation of departmental content for annual review
External Communications & PR:
- Support the MEA PR Director on day-to-day PR execution including drafting press releases thought leadership articles media alerts and feature stories as well as brand storytelling.
- Ensure external messaging aligns with internal communications to safeguard corporate reputation.
- Assist with media relations including handling requests hotel launches brand campaigns and leadership interviews.
- Coordinate brand media activations FAM trips paid partnerships and roundtables to strengthen media engagement and showcase Accors portfolio.
- Collaborate with marketing and brand teams to amplify campaigns across PR social and owned channels.
- Track industry news and competitor activity to identify proactive positioning opportunities.
- Manage agency relationships and local PR teams for alignment reporting and delivery.
- Prepare reports dashboards and training materials for C-suite and hotel MarCom teams.
Crisis & Reputation Management:
- Support the VP PR & Comms and MEA PR Director in crisis planning and response ensuring timely accurate and consistent messaging.
- Draft holding statements Q&As and reactive communications for sensitive issues.
- Coordinate internal and external communication flows during crisis scenarios to ensure transparency and stakeholder confidence.
Collaboration & Stakeholder Engagement:
- Act as a trusted advisor to hotel-level MarCom teams supporting capability-building and ensuring consistency in tone tools and messaging.
- Partner with cross-functional teams (Commercial Loyalty HR Operations Sustainability Finance Digital and Brand) to integrate communications into broader business initiatives.
- Provide owners and partners with timely value-driven updates that build trust and reinforce Accors leadership in the region.
Qualifications :
- Bachelors degree in a related field (e.g. Communications Journalism Marketing Business Administration English).
- 4 years experience in a communications role preferably within hospitality travel or lifestyle sectors.
- Demonstrated track record in internal communications PR support press release writing and distribution and content creation.
- Strong English writing editing and verbal communication skills; additional languages (especially Arabic French languages) are an advantage.
- Proven ability to manage multiple projects and deadlines with attention to detail and organizational excellence.
- An ability to understand and navigate complex stakeholder environments
- Strong focus and passion for hotel operations
- Sound understanding of emerging industry trends Confident and articulate communication negotiation relationship and networking skills
- Demonstrated business acumen with the ability to make sound decisions and understand commercial implications
- Ability to think strategically and plan on a mid to long term scale
- Entrepreneurial spirit with drive ambition and a high level of energy
- Proficiency in Microsoft Office Suite (Word Excel PowerPoint) and AI (SharePoint Asana Teams CMS Canva media monitoring Chat GPT etc.) as well as Linkedin
Additional Information :
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.
Why Join Us
- Be part of a global hospitality leader committed to innovation and excellence.
- Drive impactful projects that shape customer experiences
- Work in a dynamic multicultural environment with opportunities for growth.
Remote Work :
No
Employment Type :
Full-time
Key Skills Crisis Management,Marketing,Public Relations,Media Relations,Press Releases,Conflict Management,Social Listening,Event Planning,Strategic Planning,Social Media Management,Copywriting,Writing Skills
Experience: years
Vacancy: 1