Principal Finance Business Partner, Growth

Responsibilities include but are not limited to:

• Budgeting & Forecasting Ownership: Own the end-to-end forecasting for Revenue and Sales & Marketing (S&M) expenses driving accuracy and ensuring alignment with the companys overall P&L targets.
• Revenue Building Blocks Analysis: Track model and optimize key revenue drivers ( Active customers AOV Orders Transaction per user (TXpU) Pricing and Product mix).
• Manage reporting and forecasting segmented by Region Country customer type packages and other commercial dimensions to clearly identify profitability drivers.
• Create and own the Region and Country P&L focusing specifically on Gross Margin and Contribution Margin (including S&M).
• Perform Root Cause Analysis (RCA) to determine which regions and customer segments are performing well and which require mitigation measures
• Serve as the financial steward for core growth metrics (CAC CLV Payback Period) ensuring consistency accuracy and a single source of truth across Finance Marketing and BI platforms.
• Determine the right mix of spend for maximum ROI for each region and marketing channel. Lead marginal revenue/cost analysis to optimize marketing budget allocation.
• Conduct marginal revenue and incremental spend analysis to determine the point of diminishing returns for specific channels and campaigns informing where to scale up or pull back budget effectively.
• Design and implement a robust finance-approval workflow for all discretionary marketing spend (e.g. contracts media buys over a set threshold) to ensure compliance with established financial guardrails before funds are committed
• Build and manage the financial framework to analyze the marketing scorecard (including SOV Market Penetration Customers LTV LTV:CAC) against both budget and industry benchmarks.
• Proactively analyze how emerging marketing or GTM trends impact the P&L and articulate these insights to meaningful reports
• Accurate reporting and recognition of marketing expenses monthly
• Collaborate with growth and product teams on the commercial feasibility GTM strategy and financial modeling for new product segments and expansion into emerging markets.
• Help build the content insights financial narratives and facilitate the running of the Monthly Weekly and Quarterly Business Review for the Growth team turning financial data into actionable management decisions
• Act as the trusted co-pilot to the Regional Directors and Central Marketing/Growth leadership providing objective data-driven financial challenge and decision support on high-stakes investments.
• Lead the effort to synchronize financial targets (P&L) with commercial execution metrics (e.g. customer acquisition volume LTV conversion rates) across regional and central teams.

Must Haves

• 8 Years of Experience in Commercial Finance FP&A or Strategy
• Bachelors in Finance Marketing or equivalent
• Proven ability to collaborate with non-finance/non-data stakeholders to solve business problems and provide commercial support.
• Strong persuasion and communication skills to influence executive-level decision-making consistently using data to support decisions
• Proficiency in analyzing large datasets to identify market trends customer segments and campaign performance.
• Expertise in building complex predictive models to project revenue growth and market shifts with high accuracy.
• Deep technical skill in modeling LTV CAC and contribution margins to ensure sustainable product/service profitability.
• Advanced ability to measure the return on investment across various channels and initiatives to drive data-led budget allocation.

If you are interested in this role please apply via the link.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Staff IC