Company Description
My Horry News is an award-winning local news organization serving Horry County, South Carolina. The company was established in 1980 with the launch of The Horry Independent and has since grown to include a robust digital news platform, MyHorryNews.com, along with a respected portfolio of newspapers and specialty publications serving communities throughout the county.
Its print publications include The Horry Independent, North Strand News, Loris Scene, Carolina Forest Chronicle, Myrtle Beach Herald, Horry County Business Journal, Building Industry Synergy, and Grand Strand Visit! This long-standing commitment to quality journalism and community coverage provides a trusted and effective foundation for meaningful advertising partnerships.
Job Summary
The Print & Digital Advertising Consultant will sell print and digital advertising across the company’s full range of platforms. The position will focus primarily on growing advertising revenue for North Strand News, Building Industry Synergy, Grand Strand Visit!, and Loris Scene. Additional sales responsibilities will include The Horry Independent, Carolina Forest Chronicle, Myrtle Beach Herald,seasonal publications, special sections, digital advertising campaigns, and sponsored contests.
Key Responsibilities
- Consistently prospect for new business through in-person visits, email, phone calls, social media, and other outreach methods while establishing clear sales targets.
- Develop and manage strategic print and digital marketing campaigns—from the initial client consultation and concept development through design, editorial review, and final distribution.
- Prepare professional sales proposals for prospective and existing clients.
- Manage leads, customer accounts, and sales activity through Ad Orbit.
- Consistently meet or exceed established sales goals.
- Conduct cold calls and other proactive outreach to generate new business.
- Participate in local networking groups and community organizations to generate leads and strengthen business relationships.
- Build lasting relationships with advertisers and provide excellent customer service throughout the assigned territory.
- Travel regularly throughout the designated sales territory.
- Help identify potential business locations for distributing core and seasonal publications.
- Represent the company at community events, festivals, and other promotional activities as needed.
- Collaborate with the Publisher and Advertising Director to identify and pursue new growth opportunities.
- Attend weekly sales and digital strategy meetings.
Benefits
- 10 paid vacation days annually: five days available after six months of employment and five additional days available after eight months.
- Five paid sick days annually.
- Six paid holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day.
- Mileage reimbursement at 70 cents per mile.
- Company-provided cell phone.
- Company-provided MacBook Pro.