Position Summary
GC America is seeking a strategic, analytical, and collaborative Product Manager to support its growing dental product portfolio. This role owns the product management lifecycle across both upstream and downstream activities, with a primary focus on upstream product launch readiness, market opportunity assessment, product positioning, launch planning, and cross-functional execution.
The Product Manager will partner closely with Sales, Marketing Communications, Education, Operations, Finance, R&D, KOLs, and global stakeholders to translate market insights into launch strategies, sales enablement tools, forecasting inputs, and business plans that support portfolio growth, customer adoption, and long-term commercial success.
GC America is recruiting for Product Manager opportunities supporting key product portfolios, including Preventative/MI, Restorative, Digital Materials, and future New Product Launch initiatives. Candidates may be considered for various product lines based on experience, industry expertise, and business needs.
Essential Duties & Responsibilities
Upstream Product Strategy & Launch Planning
- Lead upstream product management activities, including market opportunity assessment, customer needs analysis, product positioning, launch readiness, and commercialization planning.
- Develop product launch strategies, business cases, product requirements, value propositions, and launch plans for assigned product portfolios.
- Partner with R&D, global product teams, education, regulatory, operations, and commercial stakeholders to align product launch needs, timelines, risks, and success measures.
- Define launch objectives, KPIs, strategic priorities, and growth initiatives to support product adoption and portfolio performance.
Downstream Product & Go-to-Market Execution
- Execute downstream product management activities, including go-to-market planning, promotional support, field readiness, campaign input, and lifecycle management.
- Collaborate with Marketing Communications to support messaging, brand awareness, lead generation, digital campaigns, and product education initiatives.
- Partner with Sales and Education teams to support customer acquisition, key account growth, product adoption, and sales effectiveness.
- Monitor market trends, competitive activity, customer feedback, and product performance to identify growth opportunities and corrective actions.
Forecasting, Inventory & Business Performance
- Develop and maintain product-level sales forecasts, launch forecasts, demand assumptions, and inventory planning inputs in partnership with Sales, Finance, Operations, and Supply Chain.
- Analyze sales performance, market data, CRM insights, customer adoption, and product profitability to inform business recommendations.
- Support budgeting, ROI analysis, SKU rationalization, portfolio lifecycle decisions, and growth planning for assigned product categories.
- Proactively identify risks related to demand, inventory availability, launch timing, and sales execution, and recommend mitigation plans.
Sales Enablement, CRM & Commercial Tools
- Develop and maintain sales enablement tools, including launch playbooks, product training materials, competitive positioning guides, objection handling resources, presentations, sell sheets, and customer-facing tools.
- Effectively use CRM tools to track opportunities, customer activity, sales initiatives, campaign performance, and field feedback; Salesforce experience is preferred.
- Translate product strategy into clear field communication, launch training, and actionable tools that help Sales teams engage customers and accelerate adoption.
- Partner with Sales leadership to identify enablement gaps and continuously improve tools, messaging, and field readiness.
KOL, Customer & Stakeholder Communications
- Build and maintain effective communications with Key Opinion Leaders (KOLs), customers, clinicians, educators, and internal stakeholders to gather insights and support product strategy.
- Collaborate with education and KOL teams to support advisory boards, product evaluations, educational programs, speaker preparation, and relationship development.
- Represent the voice of customer and voice of field in product planning, launch readiness, messaging, training, and portfolio optimization activities.
AI, Analytics & Strategic Planning
- Use AI-enabled tools and digital platforms to improve research, analysis, content development, sales enablement, planning, productivity, and decision support.
- Apply structured strategic planning methods to define market priorities, launch roadmaps, competitive responses, growth opportunities, and resource recommendations.
- Create clear business recommendations, presentations, and decision support materials for cross-functional stakeholders and leadership.
Cross-Functional Collaboration & Events
- Operate effectively within a matrix organization while collaborating with local and global stakeholders.
- Participate in product launch meetings, customer visits, major conferences, educational events, internal trainings, and industry meetings as needed.
- Perform additional duties and responsibilities as assigned.
Working Environment:
Professional office setting with in-office work required Monday through Thursday each week with Friday serving as a remote-work day for focused work, evaluation of data and delivery on project tasks to meet established deadlines or fulfill functional work cadence.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, Life Sciences, Dentistry, or related field; MBA preferred.
- 3–5+ years of product management, product marketing, upstream marketing, commercial marketing, or related business experience.
- Demonstrated experience supporting product launches, go-to-market initiatives, or commercialization planning.
- Strong analytical capability, including experience with sales forecasting, inventory planning inputs, business performance analysis, and market data interpretation.
- Ability to develop sales enablement tools and communicate product strategy clearly to Sales, Education, and customer-facing teams.
- Effective communication skills with KOLs, customers, cross-functional partners, and leadership stakeholders.
- Ability to manage multiple priorities in a fast-paced matrix environment with strong organization, project management, and follow-through.
- Proficiency with Microsoft Office applications and AI-enabled productivity or analysis tools.
Preferred Qualifications
- Dental industry, healthcare, medical device, clinical, or professional products experience preferred.
- Experience with CRM tools; Salesforce experience preferred.
- Experience working with KOLs, advisory boards, customer education, field sales, and/or sales training teams.
- Knowledge of restorative, preventative, digital materials, or other dental product categories preferred.
- Experience analyzing CRM data, market data, and sales trends to develop strategic business recommendations.
- Comfort using AI tools to support research, content development, analysis, workflow efficiency, and sales enablement deliverables.
Benefits and Perks:
- Hybrid work schedule
- 401(k) through Fidelity and company matching 10%
- Dental insurance with Delta Dental PPO
- Health insurance BCBS Illinois PPO
- Employee Assistance Program
- Health Savings Account
- Company Paid Life Insurance (two times annual salary)
- Paid time off including an extra paid week off the week between Christmas and New Years
- Tuition reimbursement
- Vision insurance through EyeMed
- 10 paid holidays
Compensation is not limited to base salary. GC America values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, and Paid Time Off. GC America reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.