Job Title: Product Manager Hair Care
Location: Dubai UAE
Reporting To: Sr. Marketing Manager
Education: MBA from a premier institute; University Degree essential
Experience: Minimum 3 years in FMCG Product Management
Job Summary:
The Product Manager will be responsible for preparing and executing marketing and brand-building strategies to achieve top-line and bottom-line targets. The role involves conducting market research and analysis developing and implementing the marketing mix and ensuring alignment with business objectives.
Key Responsibilities:
Target Achievement: Drive top-line and bottom-line growth through effective marketing planning support and execution.
Agency Management: Optimize the use of market research advertising and media agency resources.
Market Research & Analysis: Identify research needs evaluate proposals perform primary and secondary sales analysis track competition consumer trends media and profitability.
Marketing & Brand Strategy: Formulate short- and long-term strategies prepare incremental marketing plans and execute them effectively.
Marketing Mix Development: Implement all elements of the marketing mix in line with business plans including:
Communication strategy (advertising and messaging)
Promotional plans (consumer promotions trade promotions merchandising visibility initiatives)
Media planning
Packaging and pricing decisions
Product development initiatives
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