Key Responsibilities
Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.
Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.
Monitor campaign performance, pacing, and budgets to achieve client KPIs.
Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
Manage PMP, Open Auction, and Programmatic Guaranteed deals.
Implement conversion tracking and ensure accurate campaign measurement.
Analyze campaign data and provide actionable insights and recommendations.
Collaborate with internal teams and clients to ensure seamless campaign delivery.
Stay updated with industry trends, platform updates, and programmatic best practices.
Required Skills
Strong hands-on experience with DV360 and programmatic media buying.
Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed.
Experience managing Display, Video, YouTube, and Performance campaigns.
Strong knowledge of audience targeting, bidding strategies, and campaign optimization.
Experience with conversion tracking, attribution, and performance measurement.
Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).
Strong analytical, reporting, and troubleshooting skills.
Excellent communication and client management abilities.
Candidate Profile
4+ years of hands-on experience in DV360 and programmatic advertising.
Proven experience managing campaigns independently from setup to reporting.
Experience handling large budgets and performance-driven campaigns.
Ability to derive insights from data and make optimization recommendations.
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