Company Description Vinsan World is a fully integrated creative agency focused on building businesses through strong, distinctive brands. The agency delivers informed and innovative advertising that helps clients reach and engage their audiences effectively. Vinsan World also specializes in events planning and end-to-end communication solutions that align with clients’ strategic goals. Team members collaborate across disciplines to deliver creative work that is both impactful and results-driven, offering a dynamic environment for professionals who enjoy variety and creative problem-solving.
Job Description - Content cum Project Lead
Role : Content cum Project Lead – Tourism Destination Brand
Department : Content & Brand Strategy
Location : Leh, Ladakh
Experience : 5-8+ years in content, branding, tourism, advertising, communications or destination marketing
Role Overview
We are looking for a dynamic Content cum Project Lead to lead the content, storytelling and day-to-day execution of a tourism destination brand. The role will be responsible for translating the destination’s identity, experiences, culture, heritage and tourism offerings into compelling communication across digital, social, print, campaigns, events and other brand touchpoints.
The ideal candidate should be a strong writer, strategic thinker and hands-on project manager who can work with multiple stakeholders, creative teams, agencies, tourism bodies and vendors to take projects from concept to completion.
Key Responsibilities:
1. Content & Destination Storytelling
• Develop and manage the overall content strategy for the tourism destination brand.
• Create compelling narratives around destinations, experiences, culture, heritage, food, festivals, nature, adventure and local communities.
• Develop content calendars and content plans across social media, websites, campaigns, brochures, films, presentations and other communication platforms.
• Write and edit high-quality copy, captions, articles, blogs, scripts, destination stories, campaign narratives and promotional material.
• Ensure all content is aligned with the destination’s brand positioning, tone of voice and communication objectives.
• Identify new and interesting stories, experiences and tourism products that can strengthen the destination’s appeal.
• Plan and coordinate photo shoots, video shoots, destination shoots, interviews and on-ground content production.
• Develop creative briefs, storyboards, shot lists and content requirements.
• Work with production teams to ensure content captures the destination authentically and effectively.
• Coordinate content requirements for events, exhibitions, roadshows and tourism promotions.
2. Brand & Campaign Development
• Work closely with the creative team to conceptualise tourism campaigns, seasonal campaigns, destination promotions and thematic communication.
• Translate strategic objectives into creative briefs and actionable content requirements.
• Ensure consistency of the destination brand across all communication touchpoints.
• Contribute to campaign concepts, taglines, key messaging and storytelling frameworks.
• Research tourism trends, traveller behaviour and competitor destinations to identify relevant opportunities.
3. Project Leadership & Execution
• Take ownership of assigned projects from briefing and planning through execution and delivery.
• Prepare project plans, timelines, content schedules, deliverable trackers and review mechanisms.
• Coordinate with designers, videographers, photographers, social media teams, developers, production agencies and other partners.
4. Stakeholder Management
• Act as a key point of contact between the client/tourism authority and the internal creative/content team.
• Understand briefs, requirements and feedback and translate them into clear actionable tasks.
• Coordinate with government departments, tourism stakeholders, destination partners, hotels, attractions, local operators and other relevant stakeholders where required.
• Present concepts, content strategies and project updates to senior stakeholders.
• Manage feedback and approvals while maintaining project timelines.
5. Digital & Social Media
• Work with social media teams to develop platform-specific content strategies.
• Oversee content for Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
• Develop ideas for Reels, short-form videos, carousels, stories, blogs and other engaging formats.
• Track content performance and use insights to improve future communication.
Key Skills & Competencies
• Excellent written and verbal communication skills.
• Strong storytelling and copywriting ability.
• Good understanding of tourism, destination branding and travel marketing.
• Strong project management and organisational skills.
• Ability to manage multiple stakeholders and competing deadlines.
• Strong creative thinking and ability to develop campaign ideas.
• Ability to brief and work effectively with designers, filmmakers, photographers and agencies.
• Excellent attention to detail.
• Ability to research and convert information into engaging content.
• Comfortable working in a fast-paced, deadline-driven environment.
• Willingness to travel for destination visits, shoots, events and on-ground projects.
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Preferred Qualifications & Experience
• Bachelor’s/Master’s degree in Mass Communication, Journalism, Marketing, Advertising, English, Tourism, Brand Management or a related field.
• 5-8 years of relevant experience in content, advertising, branding, tourism marketing, destination marketing, digital communications or project management.
• Proven experience in managing projects involving multiple creative and production teams.
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