Regional sales manager

Location: Mumbai

Experience: 5+ Years

Industry: Stationery & Paper

Employment Type: Full-Time

Company Description

Triton International Pvt. Ltd. (TIPL) is a government-recognized 3-star trading house with over 25 years of experience in the trade and distribution of pulp, paper, paperboards, hygiene products, specialty grades, and stationery. The company has built a strong global network of customers and trusted suppliers.

We're building a new-age stationery brand focused on creativity, thoughtful design, and everyday usability. We're looking for someone with a strong sales mindset who can drive revenue growth, build customer and channel relationships, identify new business opportunities, and contribute to expanding the brand's market presence.

About the Role

We are looking for an experienced Regional Sales Manager to drive sales and distribution growth across the assigned region. The ideal candidate will have 5+ years of experience in paper, stationery or a closely related distribution-led industry, with a strong understanding of distributor, dealer and retail networks. This is a hands-on role for someone who can build the market, develop channel partners, drive sales and take ownership of regional revenue.

Key Responsibilities

Drive regional sales and achieve assigned sales and revenue targets. Develop, appoint and manage distributors, dealers and channel partners. Expand market coverage by identifying and onboarding new distributors and retailers. Build and maintain strong relationships with distributors, dealers, wholesalers and key retailers. Drive both primary and secondary sales across the region. Develop regional sales strategies based on market potential and business objectives. Monitor distributor performance, inventory, outstanding payments and overall channel health. Conduct regular market visits to understand customer requirements, competitor activity and market opportunities. Identify opportunities to increase product penetration and distribution. Work closely with the internal team on product launches, trade schemes, promotions and channel initiatives. Track competitor pricing, products, promotions and distribution strategies. Ensure effective implementation of company pricing and channel policies. Prepare sales forecasts, market reports and regular performance updates. Manage and mentor the regional sales team, where applicable.

What We're Looking For

5+ years of relevant sales experience, preferably in paper, stationery, writing instruments, school/office supplies or similar consumer products. Strong experience in distributor and dealer management. Proven track record of achieving sales targets and growing a regional market. Strong understanding of the paper and stationery distribution ecosystem. Existing relationships with distributors, dealers and retailers in the assigned region will be a strong advantage. Strong negotiation, communication and relationship-management skills. Ability to analyse sales data and convert market insights into actionable sales strategies. Willingness to travel extensively within the assigned region. Proficiency in MS Excel and sales reporting tools.