Job Description – Regional Sales Manager (RSM)
Company: Tynor Orthotics Pvt. Ltd.
Department: Domestic Trade
Location: Hyderabad
Reporting To: Zonal Sales Manager
About Tynor
Tynor Orthotics Pvt. Ltd. is one of India's leading manufacturers of orthopaedic appliances and rehabilitation aids, committed to improving quality of life through innovative healthcare solutions. We are looking for an experienced and result-oriented Regional Sales Manager to drive business growth and strengthen our market presence in the assigned region.
Key Responsibilities
Sales & Business Management
- Drive primary, secondary, and tertiary sales targets for the assigned region.
- Achieve revenue and profitability objectives through effective business planning and execution.
- Optimize secondary-to-primary sales ratio with channel partners.
- Lead new product launches and category expansion initiatives.
- Drive hospital business, institutional sales, and tender business in the region.
Channel & Distribution Management
- Appoint and manage Super Dealers and Sub-Dealers to strengthen market penetration.
- Convert high-potential Sub-Dealers into Super Dealers.
- Expand and strengthen the orthopedic-focused chemist network.
- Ensure effective dealer engagement and channel profitability.
Team Management & Leadership
- Lead, mentor, and manage a team of 10+ sales professionals.
- Ensure complete manpower deployment and team productivity across the region.
- Monitor field productivity and improve sales team efficiency.
- Drive capability development and training initiatives to build a high-performance culture.
Market Development & Customer Engagement
- Identify and develop new market opportunities and expansion areas.
- Build relationships with doctors, physiotherapists, hospitals, and retail influencers.
- Conduct market research and competitor analysis to identify growth opportunities.
Sales Operations & Reporting
- Ensure accurate reporting and data submission through SFA systems.
- Drive business planning, forecasting, and periodic performance reviews.
- Ensure adherence to company policies, SOPs, and reporting mechanisms.
Strategic Responsibilities
- Design and implement regional sales strategies aligned with organizational goals.
- Develop and execute Go-To-Market (GTM) plans for sustainable growth.
- Drive consistent revenue growth through effective planning and execution.
- Foster a culture of accountability, ownership, and customer-centricity.
Eligibility Criteria
Educational Qualification
- Graduation: B.Sc. / B.Pharma / D.Pharma
- MBA (Preferred)
Experience
- 12–20 years of total experience.
- Minimum 50% experience in one or more of the following industries:
- Medical Devices
- Consumer Healthcare
- OTC
- Pharmaceutical Industry
- Must have handled an annual business turnover of ₹5 Crore or above.
Technical Competencies
- Business Planning & Go-To-Market Strategy
- Dealer & Distribution Management
- Sales Operations (Primary, Secondary & Retail Execution)
- Market Research & Competitor Analysis
- Data Analytics & Sales Insights
- Basic Excel and Sales IT Tools
- SOP Creation and Structured Documentation
Behavioral Competencies
- Strong strategic thinking and execution ability.
- High level of integrity and accountability.
- Excellent communication and stakeholder management skills.
- Action-oriented and growth-driven mindset.
- Strong problem-solving and decision-making capability.
- Ability to adapt to dynamic market conditions.
Key Performance Indicators (KPIs)
- Achievement of primary, secondary, and tertiary sales targets.
- Regional revenue growth and market share enhancement.
- Dealer network expansion and productivity.
- Team productivity and manpower retention.
- Hospital and institutional business growth.
- New product launch performance.
- Sales forecasting accuracy and reporting compliance.
Location: Hyderabad, Telangana
Employment Type: Full-time