Rural Sales Manager – West Region (Mumbai)

Key Responsibilities:

1. Identification of Potential:

- Analysis of Kia India Network coverage & TIV sales data

- Identifying untapped cities/towns/talukas/villages – having high potential, Significant TIV volume but No Kia India network available, no near future plans

- Customer demographic should be matching with Kia India customer profile

2. Business Plan Formation:

- Preparation of annual business plans, target volume & key strategy/ activities to achieve the business plans

- Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve

- Dealer wise outlet wise planning

3. Strategic Tie-ups & BTL Events:

- Tie-up with leading financiers at local/ regional level for rural markets – MMFSL, NBFCs etc.

- Tie-up with Village Level Entrepreneurs/ CSC etc.

- BTL Activities : Display activities, Rural Melas, Showroom on Wheels etc

4. Rural Manpower (Dealer):

- Identification & finalization of Super-KEC requirement – Dealer-wise

- Recruitment of manpower as per requirement & Area allocation - Training of manpower on Kia India systems & processes

- Monthly target rolling for Super KECs for Bookings & Retails

- Daily performance monitoring, weekly review for non-performers/ low performers

- Reward & Recognition of manpower, highlighting Top performers, recognition by management

- Super KEC Skill Contest to identify the top talents, Recognition & Rewards

5. Key KPI’s:

- Achieve monthly/quarterly rural sales targets for the assigned region

- Drive retail performance through focused rural penetration strategies

- Activations : Monthly/ Quarterly BTL plan

- Network Coverage : Rural Outlets, Kestive counter, Rural Manpower

- Manpower : Adequate dealer manpower onboarding, Training & Development

- Track KPIs: rural contribution %, enquiry generation, conversion ratio

- Maintain daily/weekly dashboards for management review Ensure adherence to processes and reporting systems (DMS/CRM)

Years of Experience:- 6-9 Years (passenger vehicle experience mandatory)

Current Location:- Mumbai or willing to relocate Mumbai

Education:- MBA preferred