Sales Executive

Position Summary

TrueForge is hiring a Sales Executive to grow our client base and develop long-term commercial partnerships across the UAE. You will identify businesses that can benefit from TrueForge's services, build relationships with key decision-makers, and manage the full sales cycle from first contact through to contract close.

About the Role

As a Sales Executive at TrueForge, you will be the commercial engine of the business. Your focus will be outbound, identifying and pursuing new clients, building a pipeline, and converting opportunities into signed deals. Alongside new business development, you will nurture and grow relationships with existing clients to ensure satisfaction and unlock further revenue. You will work closely with the COO on pipeline strategy and report directly to the CEO. This role requires both a hunter mentality for new business and a farmer approach for account management to drive overall revenue growth.

What You'll Do

• Prospect and reach out to potential clients, developing and managing a pipeline of UAE-based businesses.
• Conduct client meetings, site visits, and presentations tailored to each prospect's needs and challenges.
• Prepare proposals, quotes, and contracts, negotiating terms and closing new business deals.
• Manage and grow relationships with existing clients, coordinating with internal teams to ensure delivery and satisfaction.
• Act as the voice of the client internally, providing feedback to leadership on market trends and client needs.
• Meet and strive to exceed sales targets and KPIs through both new client acquisition and expansion of existing accounts.

Key Responsibilities

• Drive revenue growth by winning new clients and expanding business with existing accounts.
• Maintain a thorough understanding of TrueForge's service offerings to effectively advise and position solutions to clients.
• Ensure high client satisfaction by proactively addressing needs, resolving issues, and following through on commitments.
• Accurately track and forecast sales activity and pipeline status, reporting regularly to the CEO.
• Represent TrueForge at networking events, industry meetings, and client engagements as a credible commercial ambassador.

What We're Looking For

• Demonstrated success in a B2B sales or business development role with a track record of closing commercial deals in the UAE.
• Experience selling IT or software solutions, with the ability to understand technical concepts and translate them into client value.
• Excellent communication, negotiation, and presentation skills with a consultative selling approach.
• Strong relationship-building ability with a client-first mindset and a natural instinct for earning trust.
• Self-motivated, target-driven, and comfortable working independently to generate and convert opportunities.
• Arabic language proficiency is a significant advantage.

Required Qualifications

• Minimum 4 years of experience in B2B sales, account management, or business development in the UAE, with at least 2 years selling IT or software solutions.
• Demonstrated track record of meeting or exceeding sales targets and managing client relationships successfully.
• Valid UAE driving licence.
• Proficiency with CRM software to manage pipelines, log activity, and forecast accurately.
• Fluency in English required, Arabic preferred.
• Willingness to travel across the UAE for client meetings and industry events.

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