Sales Executive

An organisation in the food service sector is looking for a Sales Executive to drive sales and build strong client relationships. The role focuses on premium beverage brands, combining new business development with management of an existing account portfolio. This is an opportunity for a customer-focused sales professional to act as a brand ambassador and contribute to local market growth.

What You Will Do

In this role, you will:

• Proactively identify and pursue new sales leads and opportunities within the HORECA sector, including hotels, restaurants, cafes, and caterers, with a specific focus on beverage solutions.
• Conduct sales calls, presentations, and product demonstrations for premium beverage brands, negotiating contracts and finalising deals to acquire new accounts.
• Achieve and exceed monthly, quarterly, and annual sales targets.
• Manage and nurture a portfolio of existing client accounts to ensure long-term relationships and high customer satisfaction.
• Conduct regular client visits to strengthen relationships, understand evolving needs, and identify upselling and cross-selling opportunities across the beverage portfolio.
• Serve as the main point of contact for clients, responding to enquiries, concerns, and technical or quality issues in a timely and professional manner, and ensuring appropriate escalation where required.
• Provide after-sales support and coordinate with the logistics and operations teams to ensure timely delivery of products.
• Maintain a deep understanding of the assigned beverage product portfolio and its applications, particularly in relation to menu engineering and beverage preparation.
• Stay informed about local market trends, competitor activities, and pricing strategies in the local beverage sector.
• Gather market and customer feedback to support improvements to sales strategies, product offerings, and commercial decision-making.
• Coordinate with Quality Assurance (QA) and technical teams to arrange site assessments, installations, maintenance activities, and the timely resolution of customer issues.
• Monitor equipment placements and ensure proper tracking and maintenance follow-up.
• Facilitate clear communication between clients and internal teams to ensure alignment, effective issue resolution, and customer confidence.
• Maintain accurate and up-to-date records of sales activities, client interactions, pipelines, forecasts, and performance updates within the CRM system.
• Work with the finance team to ensure smooth processing of orders, invoices, and payments.
• Collaborate with marketing, category management, and supply chain teams to execute brand activations, promotions, and campaigns.
• Ensure compliance with company policies, pricing structures, contractual terms, ethical selling standards, and relevant regulatory requirements.
• Represent the company and beverage brands professionally at industry events, exhibitions, and client meetings.
• Continuously enhance product and industry knowledge through training, certification, and market research.
• Contribute to a positive team culture by sharing best practices and supporting colleagues.

What We Are Looking For

We are looking for someone who:

• Strong attention to detail, ensuring accuracy and thoroughness across sales, client, and administrative activities.
• Collaborative team player who works effectively with colleagues and cross-functional teams to achieve shared goals.
• Adaptable and able to respond effectively to changing customer needs, market conditions, and business priorities.
• Customer-focused, with a strong commitment to delivering excellent service and building long-term relationships.
• Strong problem-solving skills, with the ability to identify issues and implement effective solutions.
• A minimum of 2-3 years of proven sales experience, preferably within the food and beverage industry and HORECA sector.
• Bachelor's degree in Business, Marketing, or a related field is preferred.

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