Sales Manager

Job Summary

We are seeking an experienced and results-driven Sales Manager to lead sales operations for our Non-Food Division covering Luggage Cookware Stationery Cleaning Equipment and Cosmetics Personal Care categories The ideal candidate will bring a minimum of 10 years of progressive sales experience with a strong track record of business development and in-depth knowledge of the UAE market The Sales Manager will be responsible for driving profitable sales growth across all assigned categories expanding the customer base through new business development managing Business Development Agreements BDAs with customers and strengthening relationships with existing key accounts This role also carries direct accountability for customer profitability ensuring each account contributes sustainably to overall business margins The successful candidate will lead and mentor a sales team of 25 requiring a strategic hands-on leader capable of identifying market opportunities building long-term customer partnerships and delivering sustainable revenue growth in a competitive multi-category environment

Key Responsibilities

• Develop and execute sales strategies for the Non-Food Division across Luggage Cookware Stationery Cleaning Equipment and Cosmetics Personal Care categories
• Identify target and onboard new customers to expand market reach and revenue streams
• Manage retain and grow key accounts through strong relationship management and tailored business solutions
• Negotiate implement and manage Business Development Agreements BDAs with customers ensuring terms deliver mutual value and align with company profitability targets
• Monitor and track BDA performance ensuring compliance with agreed terms trade spend and ROI objectives
• Own customer profitability across all accounts monitoring margins cost-to-serve and trade investment to ensure sustainable and profitable partnerships
• Drive profitable sales growth by optimizing pricing product mix and customer engagement strategies
• Monitor UAE market trends competitor activity and customer needs to identify new business opportunities
• Prepare and present sales forecasts budgets and performance reports to senior management
• Collaborate with internal teams marketing supply chain finance to ensure smooth order fulfillment and customer satisfaction
• Lead mentor and motivate a sales team of 25 to achieve individual and departmental targets

Requirements

• Minimum 10 years of sales experience, preferably within FMCG, retail, or distribution sectors
• Proven experience managing multi-category product portfolios
• Strong knowledge of the UAE market and established customer/trade relationships
• Demonstrated success in new business development, key account management, and BDA negotiation/administration
• Strong understanding of profitability drivers and experience managing customer P&L or margin accountability
• Excellent negotiation, communication, and leadership skills
• Proven people leadership experience, ideally managing mid-to-large sales teams
• Ability to work independently and deliver results in a target-driven environment

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