Sales Manager

About the Company:

Inditherma Private Limited, based in Kolkata, is entering the packaged drinking water segment under the brand name trsna . With a new state-of-the-art manufacturing facility, we aim to build a strong regional presence in the bottled water market through enterprise sales, institutional tie-ups, and retail distribution.

Role Overview:

We are seeking a highly driven and experienced Sales Manager / CSO who will be responsible for building and leading our regional sales team and spearheading business development efforts across West Bengal . The ideal candidate will be instrumental in setting up a robust sales structure, onboarding key accounts, and developing scalable marketing strategies to grow brand trsna.

Key Responsibilities:

Sales Leadership:

• Develop and implement a comprehensive sales and distribution strategy for trsna across West Bengal.
• Identify and tap into bulk sales opportunities : corporate clients, institutions, hotels, hospitals, event management companies, etc.
• Build, lead, and mentor a team of sales executives and area sales managers.
• Drive monthly, quarterly, and annual sales targets , ensuring consistent revenue growth.

Business Development:

• Create and manage a pipeline of B2B clients and enterprise customers.
• Develop strategic tie-ups with distributors, stockists, and wholesalers .
• Lead negotiations and close long-term volume-based sales contracts .
• Conduct market research to identify new growth opportunities and regional demand patterns.

Marketing Strategy:

• Define brand positioning and execute regional marketing campaigns , activations, and sampling efforts.
• Collaborate with the design/branding team for promotional materials, POS materials, and digital content.
• Monitor competitors’ activities and pricing and suggest strategic responses.

Operational Oversight:

• Coordinate closely with the production and logistics team to align demand forecasts with manufacturing schedules.
• Ensure timely deliveries, credit management , and customer satisfaction.
• Manage sales reporting , CRM systems, and dashboards.

Qualifications & Experience:

• Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
• Minimum 5-10 years of experience in sales, preferably in FMCG, packaged water, beverages, or allied industries.
• Proven track record of team building and leadership .
• Strong understanding of West Bengal’s market dynamics , geography, and buyer behavior.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in MS Excel, PowerPoint, and sales/CRM tools.

What We Offer:

• A pivotal leadership role in a fast-growing new brand.
• Freedom to build and shape your own team.
• Competitive compensation with performance-based incentives.
• Opportunity to grow with the brand from the ground up.

Application Process:

Please email your resume and a brief cover letter to with the subject line:

"Application for CMO/Sales Manager – trsna"

Shortlisted candidates will be contacted for a personal interview.