POSITION OVERVIEW
We are seeking a commercially driven and strategically minded Sales & Marketing Manager with a strong pharmaceutical background and proven experience working within multinational companies (MNCs). Based in the UAE and covering the local market with potential GCC exposure this senior-level role is responsible for leading the full commercial function from field force management and brand strategy to key account development and regulatory engagement. The ideal candidate brings deep knowledge of the UAE pharmaceutical landscape established relationships with healthcare stakeholders and the agility to operate within a multinational corporate framework.
KEY RESPONSIBILITIES
Sales Leadership & Revenue Growth
Develop and execute the annual commercial strategy and sales business plan aligned with company targets
Lead coach and manage a team of medical representatives product specialists and sales executives across UAE territories
Set and track individual and team sales targets KPIs and performance metrics with regular reviews
Drive revenue growth across hospital retail pharmacy institutional and specialty clinic channels
Manage and grow key accounts including MOH-listed hospitals private hospital groups pharmacy chains (Aster Life Pharmacy BinSina Supercare) and group purchasing organizations
Negotiate and close distribution agreements tenders and commercial contracts with trade partners and government entities
Oversee UAE government and semi-government hospital tender submissions and formulary listings
Marketing & Brand Management
Design and implement brand strategies and go-to-market plans for new and existing pharmaceutical products in the UAE
Develop and localize promotional campaigns detailing materials and multi-channel marketing content compliant with UAE regulations
Conduct market research competitive analysis and HCP insights to identify opportunities and inform strategy
Collaborate with regional and global marketing teams (within the MNC structure) to adapt international campaigns to the UAE market
Manage the marketing budget track ROI on all promotional activities and present spend reports to senior leadership
Organize and lead CME events product launch symposia KOL advisory boards and HCP engagement programs
Oversee digital marketing activities including email campaigns medical platform presence (Veeva CLM) and social/scientific channels
Market Access & Government Affairs
Drive formulary inclusions and product listings across MOH DHA DOH and SEHA/DAMAN networks
Manage relationships with MoHAP Pricing Committee DHA and relevant regulatory bodies to support reimbursement objectives
Engage with insurance providers and TPAs (Daman Neuron NAS AXA Gulf) to support coverage and reimbursement for key products
Lead pricing strategy in line with MoHAP price-control regulations and tender requirements
Support product registration renewals and regulatory submissions in coordination with the regulatory affairs team
Key Opinion Leader (KOL) & Stakeholder Engagement
Build maintain and grow a national network of KOLs across relevant therapeutic areas
Develop and execute structured KOL engagement plans including advisory boards speaker programs and congress sponsorships
Represent the company at UAE and regional medical congresses trade exhibitions and industry forums
Build strong relationships with hospital department heads pharmacy directors and procurement officers
Business Development
Identify new market opportunities unmet needs and potential product gaps in the UAE pharma landscape
Support evaluation and due diligence for potential in-licensing co-promotion or distribution partnership deals
Monitor competitor activities pricing dynamics and pipeline developments; deliver actionable commercial insights
Collaborate with supply chain and logistics teams to ensure product availability forecasting accuracy and inventory management
Reporting & Cross-Functional Collaboration
Prepare monthly quarterly and annual performance dashboards and business reviews for regional and global management
Work seamlessly across medical affairs regulatory supply chain finance and HR functions within the UAE team
Represent UAE commercial interests in GCC and global commercial planning cycles and brand team meetings
Manage and ensure full compliance with IFPMA local UAE codes of conduct and company SOPs
Education
Bachelors degree in Pharmacy Medicine Life Sciences or Business Administration required
MBA or postgraduate degree in Marketing Business or Healthcare Management strongly preferred
Experience
812 years of progressive experience in the pharmaceutical industry with significant UAE market exposure
Minimum 35 years in a sales or marketing managerial/leadership role
Proven experience working within or directly with a multinational pharmaceutical company required
Track record of meeting/exceeding sales targets and successfully launching products in the UAE market
Experience with UAE government tenders (MOH DHA SEHA DOD) and formulary listing processes a strong advantage
Exposure across multiple therapeutic areas (e.g. specialty care oncology cardiology CNS infectious disease or immunology) preferred
Skills & Competencies
Strong commercial acumen with the ability to translate strategy into measurable field execution
Deep knowledge of the UAE pharmaceutical distribution landscape major wholesalers pharmacy chains hospital networks
Thorough understanding of MoHAP DHA and DOH regulations pricing policies and product registration processes
Excellent leadership team management and people development capabilities
Proficient in CRM (Veeva Salesforce) CLM tools and MS Office / data reporting platforms
Highly effective communicator with strong negotiation presentation and influencing skills
High ethical standards; full commitment to IFPMA and UAE industry compliance requirements
Ability to manage complexity ambiguity and rapid change in a multinational matrix environment
Languages
English fluent (required)
Arabic a strong advantage
Required Skills:
Education Bachelors degree in Pharmacy Medicine Life Sciences or Business Administration required MBA or postgraduate degree in Marketing Business or Healthcare Management strongly preferred Experience 812 years of progressive experience in the pharmaceutical industry with significant UAE market exposure Minimum 35 years in a sales or marketing managerial/leadership role Proven experience working within or directly with a multinational pharmaceutical company required Track record of meeting/exceeding sales targets and successfully launching products in the UAE market Experience with UAE government tenders (MOH DHA SEHA DOD) and formulary listing processes a strong advantage Exposure across multiple therapeutic areas (e.g. specialty care oncology cardiology CNS infectious disease or immunology) preferred Skills & Competencies Strong commercial acumen with the ability to translate strategy into measurable field execution Deep knowledge of the UAE pharmaceutical distribution landscape major wholesalers pharmacy chains hospital networks Thorough understanding of MoHAP DHA and DOH regulations pricing policies and product registration processes Excellent leadership team management and people development capabilities Proficient in CRM (Veeva Salesforce) CLM tools and MS Office / data reporting platforms Highly effective communicator with strong negotiation presentation and influencing skills High ethical standards; full commitment to IFPMA and UAE industry compliance requirements Ability to manage complexity ambiguity and rapid change in a multinational matrix environment Languages English fluent (required) Arabic a strong advantage
Required Education:
Bachelors degree in Pharmacy Medicine Life Sciences or Business Administration required MBA or postgraduate degree in Marketing Business or Healthcare Management strongly preferred
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