Job Summary
We are looking for a SAP Emarsys Consultant with 5+ years of hands-on experience in Marketing Automation tools . The candidate will support the design, execution, and optimisation of multi-channel marketing campaigns, working closely with marketing and CRM teams to deliver effective customer journeys and personalised communications.
Key Requirements
- SAP Certified Associate Implementation Consultant – SAP Emarsys Customer Engagement .
- Hands-on experience with SAP Emarsys as an end-to-end Marketing Automation tool .
- Strong understanding of multi-channel campaign execution, customer segmentation, personalisation, and marketing automation.
Job Responsibilities
- Execute and manage multi-channel campaigns including email, SMS, push notifications, web personalisation, and direct mail using SAP Emarsys.
- Create reusable segments, contact lists, and automation workflows to improve customer engagement and retention.
- Perform audience segmentation and targeting using customer data and Predictive AI models within Emarsys.
- Set up and monitor A/B testing and personalisation strategies.
- Generate campaign performance reports and share actionable insights with stakeholders.
- Ensure campaign execution complies with GDPR, CCPA, and other global data privacy regulations .
- Support process improvements and contribute to campaign execution best practices.
- Act as an internal Subject Matter Expert (SME) for SAP Emarsys, providing guidance on best practices and mentoring/training junior team members.
- Collaborate with clients and internal stakeholders to align marketing campaigns with business objectives
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