Key Responsibilities : End-to-end ownership of marketing communications calendar. Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention. Manage CRM through marketing channels like emailers, SMS, Push Notifications, Whats App and In-app Notifications with a focus on improving engagement and retention metrics. Lead and guide the execution team for BAU Campaigns and Journey setups Coordinate with brand and tech teams to ensure flawless execution of campaigns. Track delivery reports and funnel metrics for each campaign and share insights. Key Requirements Understanding of CRM with a minimum of 4 years of relevant experience Proficiency in MS Office applications specifically Excel and Power Point, and past hands-on experience in working on one or more of mobile marketing tools such as clever tap, MO engage etc. Experience in managing customer life cycle, retention, CRM activities for B2 C. Must be data driven with strong problem solving and analytical skills Must be able to provide creative feedback and think Consumer First for CRM Communications and User Journey Able to collaborate effectively across teams such as Product, Design, Business, Brand Teams High degree of ownership in taking things to completion
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