We are seeking an experienced Lead Media Business Analyst who serves as a Subject Matter Expert (SME) in B2B customer engagement AdTech operations and commercial lifecycle management.
In this role you will own end-to-end process design and business requirements across the complete Lead-to-Cash (L2C) delivery/fulfillment and revenue recognition lifecycle. You will act as the strategic bridge connecting Sales & Account Management Ad Operations Product Engineering and Finance. The ideal candidate brings deep expertise in digital ad serving ecosystems strong CRM/Order Management knowledge and hands-on familiarity with publisher and advertiser workflows in the Dubai/UAE market.
Serve as the primary SME for B2B advertising sales processes across the full lifecycle: lead capture qualification opportunity management CPQ (Configure Price Quote) insertion order (IO) processing ad trafficking delivery tracking billing and fulfillment.
Partner with Sales Finance Legal and Ad Ops to standardize commercial artifacts (quotes contracts SLAs) and automate validation rules.
Elicit document and prioritize business requirements into actionable user stories detailed process flows (BPMN) system requirements and testable acceptance criteria.
Drive platform integrations across CRM (Salesforce / MS Dynamics) Order Management Systems (OMS) CPQ engines and Ad Servers.
Lead cross-functional discovery workshops and translate complex business needs into clear specifications for technical teams and software vendors.
Design and maintain canonical data models (campaign order placement creative impression/event invoice) and define clean data handoffs between CRM Ad Servers Billing/ERP and Analytics tools.
Work alongside finance and revenue teams to reconcile ad server delivery numbers with invoicing records and resolve complex revenue recognition issues.
Validate system configurations ad trafficking logic delivery monitoring and programmatic deal rules (PMP Programmatic Guaranteed).
Conduct root-cause analysis for delivery discrepancies billing anomalies or yield loss and direct remediation plans.
Support Go-To-Market (GTM) launches for new ad products native packages dynamic sponsorships and cross-platform bundles.
Define functional requirements for dashboards and Management Information (MI) reports tracking critical KPIs (e.g. quote conversion rate fill rate delivery accuracy inventory yield revenue leakage).
Establish operational runbooks user playbooks and training programs for Sales and Ad Ops teams.
Education: Bachelors degree in Business Computer Science Engineering or Media/Communications. Masters degree preferred.
Experience: 10 years of professional experience combining Business Analysis Ad Operations and commercial workflow optimization.
Domain Mastery: Demonstrable experience with B2B advertising Lead-to-Cash workflows ad serving infrastructure and revenue reconciliation.
Systems & Tools: Hands-on experience implementing or managing CRM platforms (Salesforce Microsoft Dynamics 365 or Advendio) integrated with Ad Order Management Systems (OMS).
AdTech Expertise: Deep understanding of ad servers (e.g. Google Ad Manager) programmatic deal structures (SSP/DSP PMP RTB) and dynamic inventory allocation.
Regional Experience: Experience operating in the Dubai / UAE / GCC media ecosystem including an understanding of regional advertiser demands language considerations and regulatory nuances.
Process Mapping: Advanced proficiency in BPMN tools (Miro Visio Lucidchart).
Agile Delivery: Hands-on experience writing epics user stories acceptance criteria and managing sprint backlogs in Jira/Azure DevOps.
Data Literacy & Integrations: Strong understanding of CRM-to-OMS-to-ERP integration patterns API payloads ETL/data pipelines and data quality checks.
Reconciliation: Ability to inspect raw campaign delivery logs (impressions clicks events) and reconcile them against billing systems.
Certifications (Desirable): Salesforce / Dynamics 365 BA Certifications Google Ad Manager Certification CBAP PMI-PBA or Certified Scrum Product Owner (CSPO).
We offer a competitive tax-free compensation structure aligned with senior AdTech leadership roles in the UAE market:
Monthly Base Package: AED 28000 AED 38000 per month (Tax-Free based on experience and alignment).
Annual Salary Equivalent: AED AED per year .
Annual Performance Bonus: Discretionary annual performance-based bonus.
Healthcare & Insurance: As required by UAE labor law.
Flight Allowance: Annual return airfare allowance to home country as permitted by UAE labor law.
Visa & Relocation: Full UAE employment visa sponsorship and End of Service Gratuity (EOSG) calculated per UAE Labor Law.
Required Skills:
Required Qualifications & Experience Education: Bachelors degree in Business Computer Science Engineering or Media/Communications. Masters degree preferred. Experience: 10 years of professional experience combining Business Analysis Ad Operations and commercial workflow optimization. Domain Mastery: Demonstrable experience with B2B advertising Lead-to-Cash workflows ad serving infrastructure and revenue reconciliation. Systems & Tools: Hands-on experience implementing or managing CRM platforms (Salesforce Microsoft Dynamics 365 or Advendio) integrated with Ad Order Management Systems (OMS). AdTech Expertise: Deep understanding of ad servers (e.g. Google Ad Manager) programmatic deal structures (SSP/DSP PMP RTB) and dynamic inventory allocation. Regional Experience: Experience operating in the Dubai / UAE / GCC media ecosystem including an understanding of regional advertiser demands language considerations and regulatory nuances. Technical & Professional Competencies Process Mapping: Advanced proficiency in BPMN tools (Miro Visio Lucidchart). Agile Delivery: Hands-on experience writing epics user stories acceptance criteria and managing sprint backlogs in Jira/Azure DevOps. Data Literacy & Integrations: Strong understanding of CRM-to-OMS-to-ERP integration patterns API payloads ETL/data pipelines and data quality checks. Reconciliation: Ability to inspect raw campaign delivery logs (impressions clicks events) and reconcile them against billing systems. Certifications (Desirable): Salesforce / Dynamics 365 BA Certifications Google Ad Manager Certification CBAP PMI-PBA or Certified Scrum Product Owner (CSPO).
Required Education:
Bachelors degree in Business Computer Science Engineering or Media/Communications. Masters degree preferred.
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