Job Title – Sr. Copywriter Location: Mumbai
Level: Analyst/ Senior Analyst
About up Grad
Founded in 2015, up Grad is Asia’s largest integrated Learning, Skilling, Workforce Development, and Placement company. Its offerings include online and hybrid degrees, study abroad programs, certifications, bootcamps, and doctorates for working professionals. Through its B2 B arm, up Grad also provides enterprise training, recruitment, and staffing services. With 10 M+ learners across 100+ countries, 300+ global university partners, 2500+ pathway connections, and 20,000+ recruitment partners, up Grad continues to empower careers worldwide. Learn more at About Role:
As a Senior Copywriter, you will be responsible for shaping and elevating the brand voice across multiple touchpoints. You’ll create content for key campaigns, mentor junior writers, and collaborate closely with the internal teams to produce high-quality content that drives engagement and conversion.
Roles & Responsibilities:
• Develop and write compelling, original copy for social media posts, email campaigns, performance marketing ads, influencer-led content and offline marketing.
• Create content that resonates with target audiences and drives desired outcomes.
• Collaborate closely with internal stakeholders to align content with brand guidelines, campaign goals, and audience insights.
• Participate in brainstorming sessions to develop creative concepts and innovative ideas.
• Conduct in-depth research to understand product specifications, audience preferences, and key brand messages.
• Stay informed about industry trends and incorporate best practices into content strategies.
• Manage multiple projects simultaneously, from ideation to execution, ensuring deadlines are consistently met.
• Drive ideation and actively contribute to brainstorming sessions, campaign concepts, and creative direction.
• Manage multiple projects end-to-end, ensuring timelines, quality, and performance expectations are met.
• Refine and optimise copy based on feedback, data, and performance insights.
Skills:
• Exceptional command of English with strong attention to grammar, structure, and nuance.
• Proven ability to adapt tone and style across audiences, platforms, and funnel stages.
• Strong conceptual thinking and storytelling skills, with a performance-driven mindset.
• High attention to detail and the ability to balance creativity with clarity and intent. • Comfort working in a fast-paced environment and handling multiple priorities.
Requirements:
• A degree in English, Journalism, Marketing, Communications, or a related field. • 3+ years of experience in copywriting, content, or brand marketing roles. • Strong understanding of social media marketing, content strategy, and performance-led copywriting.
• Experience collaborating with designers, marketers, and cross-functional teams.
What we offer:
• A structured learning environment that supports continuous learning and career progression.
• A collaborative, inclusive culture where strong ideas and ownership are encouraged.
• The opportunity to work on diverse projects alongside a passionate and talented team.
Why Join up Grad
• Opportunity to shape and scale one of India’s fastest-growing learning brands. • Work with senior leadership on high-impact brand and growth charters. • Ownership, autonomy, and the ability to build a digital-first brand ecosystem from scratch.
Equal Opportunity Statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All employment is decided on the basis of qualifications, merit, and business need.