TAIT partners with artists, brands, IP holders and place makers to bring culture-defining, never-before-seen experiences to life. With a legacy of innovation spanning over 45 years, TAIT has grown from pioneering in rock ‘n’ roll concert staging to setting the global standard for extraordinary live events and experiences through cutting-edge technology, precision engineering, and creative design. TAIT’s 20 global offices have developed iconic productions and experiences in over 30 countries, all seven continents, and even outer space for renowned performers, theme parks, exhibits, and venues across the globe, including partnerships with Taylor Swift, Cirque Du Soleil, Royal Opera House, Nike, NASA, Bloomberg, Google, Beyoncé, and The Olympics
Position Purpose
The Senior Creative Director position is primarily responsible for leading and contributing to the creative development of a variety of projects for the Company to meet the Client’s expectations and the Company’s quality guidelines. This position includes managing the original creation of new creative material for the Company’s projects, participating and contributing in brainstormings & charrettes, contributing to already developed concepts by others and acting as creative lead on all projects.
This position may include the participation and preparation of other non-project specific assignments, such as speech and editorial writing and preparation, marketing materials copywriting, RFQ/RFP positioning statements, white papers and other writing as deemed necessary by the Company. Participation will be required in presentations, meetings, production meetings, field trips, research and other projects as necessary. The Senior Creative Director will act as a representative of the Company to clients, professional organizations, and the media.
Responsibilities
The Senior Creative Director will set and communicate the creative direction for major, multidisciplinary guest experiences—articulating the big picture in an inspiring way and leading from pitch through final installation. They will drive concepts (including major IPs) in complex stakeholder environments; mentor and manage creative teams; align with business and brand strategy; and ensure operational, financial, and experiential feasibility. They will uphold creative quality, strengthen client relationships, and represent TAIT with passion, clarity, and composure across presentations, industry forums, and solo client engagements.
- Visualize and communicate the overarching creative vision in a clear, inspiring, and motivating way.
- Lead creative across all phases—concept, design, tender, production, installation/programming for attractions, exhibits, interactives, and integrated experiences.
- Drive pitching and proposals: generate ideas with internal teams; lead kick‑offs and creative work sessions; craft persuasive pitch materials.
- Develop, write, and lead IP‑based concepts; ensure brand/IP compliance and alignment across complex stakeholder landscapes.
- Manage and or mentor talent (including Creative Directors); inspire cross‑functional teams and model passion, positivity, and creative rigor.
- Own narrative deliverables: oversee briefs, summaries, treatments, outlines, narratives, and scripts; augment with mood boards, storyboards, and reference media.
- Ensure feasibility and delivery: partner with SMEs to validate operational, financial, and experiential viability; collaborate with PM/PE to manage scope, schedule, budget; identify and mitigate risks; respond constructively to feedback.
- Maintain creative quality control throughout the lifecycle, including TAIT senior leadership reviews; lead client/stakeholder presentations and develop presentation materials.
- Partner across content and production: collaborate with producers and the Head of Content; incorporate feedback while protecting creative intent.
- Manage multiple projects end‑to‑end, keeping an open, adaptive process to accommodate pivots and resource realignment.
- Advance business and brand goals: develop creative programs and design concepts that meet client objectives; apply appropriate brand voice and ensure brand compliance.
- Optimize workflow and resources to meet timelines and deliverables; align staffing with project priorities.
- Work with vendors to realize creative intent and resolve challenges collaboratively.
- Research industry trends, technologies, and client context to inform and elevate creative development.
- Ensure compliance with company policies and procedures; identify and communicate critical issues and milestones promptly.
- Travel domestically and internationally as required.
- Contribute to departmental growth through industry representation, competitions, technology exploration, marketing support, and educational outreach.
- Additional duties as needed
Position Requirements
- Bachelor's degree in Fine Arts, Design, Architecture, Humanities, or related field; Master's degree a plus.
- 12+ years of demonstrable experience in storytelling, creative ideation & leadership in the industry, including significant experience with high-level stakeholders on major projects.
- 12+ years of significant demonstrable major client facing and handling experiences.
- Significant experience exhibiting creative leadership in service to, and managing the portfolios for, major entertainment industry clients (including project development in the areas of LBE and/or placemaking).
- Excellent collaboration skills, and comfortable working as part of several teams simultaneously.
- Strong computer skills: Word, Excel, Outlook, PowerPoint, Lucid, and Keynote
- Proven communication and presentation skills: written and verbal
- Understanding of the entertainment industry and participating in or leading a creative process
- Proven experience in constantly multitask and handling competing priorities between client business needs, organizational issues, and sound customer relations
- Possess judgment to know when to appropriately elevate issues up the chain of command
- Excellent diplomatic listening and communication skills, able to handle and resolve conflicts effectively in a firm but fair manner
- Able to work both collaboratively and independently while maintaining a high level of productivity in a remote or hybrid setting
- Able to work under tight timetables and high‑pressure situations
- Thrive in a fast‑paced environment and able to juggle, shift gears, and maintain a sense of humor; deliver under extreme deadlines and intense business environment
- Proactive and solution‑oriented when managing issues
- Demonstrated experience and ability to provide strong coaching, mentorship, and advocacy to/for all levels and all members of a creative team
- Proficiency in English, required.
- Proficiency in Arabic, preferred.
- Ability to provide a portfolio for the interview process.
TAIT is an equal opportunity employer fully committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran or any other protected characteristic as outlined by international, national, state, or local laws.
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