About the Role
We are looking for a highly driven Outbound SDR / Inside Sales Executive who can proactively identify, engage, qualify, and convert high-potential prospects into qualified sales opportunities for greytHR.
This role is not limited to traditional cold calling. The ideal candidate should be comfortable using AI-powered prospecting, sales intelligence, automation, LinkedIn, email, and CRM tools to identify the right accounts and decision-makers and build a strong outbound pipeline.
As a Senior SDR, the candidate is expected to operate with greater independence — owning larger or more strategic territories/accounts, mentoring junior SDRs on prospecting and AI-assisted outreach best practices, and consistently driving a higher volume of qualified pipeline with minimal supervision.
Key Responsibilities
1. Outbound Prospecting
- Identify and research target accounts within the defined ICP.
- Prospect into mid-market organizations across relevant industries.
- Identify key decision-makers such as HR Heads, CHROs, HR Directors, CFOs, Founders, and Business Leaders .
- Build and maintain a healthy prospect pipeline through multi-channel outreach.
2. AI-Powered Prospecting
- Use AI tools to identify prospects, research accounts, understand buyer profiles, and personalize outreach.
- Leverage AI for account research, lead prioritization, email/message personalization, and prospect intelligence.
- Experiment with new AI-powered sales and prospecting tools to improve productivity and conversion.
- Use AI responsibly to improve the quality and relevance of outreach rather than relying on generic automated messaging.
3. Prospecting & Sales Tools
Hands-on experience with tools such as:
- LinkedIn Sales Navigator
- Apollo
- ZoomInfo / Lusha / similar sales intelligence platforms
- Outreach / email sequencing tools
- CRM Efficiency & Data Management
- AI tools such as ChatGPT, Gemini, Claude, or equivalent AI-powered sales/research tools
- Calling and engagement platforms
4. Multi-Channel Outreach
- Execute structured outreach through calls, emails, LinkedIn, and other relevant channels.
- Follow a defined prospecting cadence and consistently follow up with prospects.
- Create personalized messaging based on account, industry, role, and business context.
- Handle objections and create meaningful conversations with prospects.
5. Qualification & SQL Generation
- Understand prospect pain points, business requirements, authority, timeline, and potential fit.
- Qualify prospects based on defined BANT/qualification criteria.
- Convert qualified conversations into Sales Qualified Leads (SQLs) and meaningful sales opportunities.
- Coordinate closely with BDE/Account Executives for demo handovers.
6. CRM & Data Discipline
- Maintain accurate and updated prospect/account information in Salesforce.
- Ensure every prospect interaction, follow-up, qualification, and opportunity is properly recorded.
- Track outreach activity, response rates, meetings, SQLs, and pipeline contribution.
7. Performance & Pipeline Ownership
- Consistently achieve monthly and weekly outbound activity and SQL targets.
- Build a healthy pipeline rather than focusing only on activity volume.
- Analyse outreach performance and continuously improve messaging, targeting, and conversion.
- Take ownership of assigned territories/accounts and drive them through the outbound funnel.
Required Skills & Experience
- 3–5 years of experience in B2B outbound sales, SDR, BDR, Inside Sales, or Demand Generation.
- Experience selling SaaS / HR Tech / Enterprise Technology solutions is preferred.
- Strong experience in outbound prospecting and cold calling.
- Proven experience using LinkedIn Sales Navigator and sales prospecting/intelligence tools.
- Hands-on experience with AI tools for prospecting, research, personalization, or sales productivity.
- Strong understanding of ICP identification, account research, lead generation, and prospect qualification.
- Experience working with CRM systems, preferably Salesforce.
- Strong written and verbal communication skills.
- Ability to engage senior stakeholders and decision-makers.
- Strong follow-up discipline and ability to manage multiple prospects simultaneously.
- Comfortable working with targets, metrics, and pipeline goals.
- Strong analytical and problem-solving mindset.
AI & Technology Competency – Mandatory
The candidate should demonstrate practical knowledge of how AI can be used in modern outbound sales.
Candidates should be able to demonstrate experience in areas such as:
- Using AI to research accounts and prospects.
- Using AI to identify relevant personas and buying signals.
- Creating personalized email/LinkedIn messaging using AI.
- Using AI to summarize account information and identify prospect pain points.
- Using AI to improve prospect prioritization and outreach sequencing.
- Using AI alongside tools such as Sales Navigator, Apollo, ZoomInfo, Lemlist, etc.
- Understanding how AI can improve prospecting efficiency, personalization, response rates, and productivity.
What We Are Looking For
Tech-Savvy | AI-First | Data-Driven | Persistent | Consultative | Target-Oriented | Strong Communicator
The ideal candidate should not simply be an activity-driven caller. They should be someone who can research the right account, identify the right decision-maker, use technology and AI to create relevant outreach, start meaningful conversations, qualify opportunities, and contribute directly to pipeline generation.
Perks & Benefits
- Complimentary lunch/food provided at office.
- Rewards & Recognition (R&R) program to celebrate top performers.
- Performance-based incentives , over and above fixed CTC
Success Metrics
- Qualified meetings / demos generated
- SQLs generated
- Qualified pipeline contribution
- Account and CRM data quality
- Consistency in outbound execution
- Effective adoption of AI and prospecting technologies