Role Overview:
We are seeking a meticulous and technically inclined Ad Operations Executive with 1–3 years of hands-on experience in Campaign Manager 360 (CM360), Floodlight tag implementation, and ad serving. The ideal candidate will play a key role in executing and managing digital campaigns, ensuring accurate tracking, and providing support for seamless campaign delivery.
Key Responsibilities:
- Set up, traffic, and monitor campaigns using CM360.
- Assist in the implementation and QA of Floodlight tags for conversion tracking and remarketing.
- Ensure accurate creative setup, tagging, and timely campaign launches across ad servers.
- Troubleshoot delivery or tracking issues with internal teams and external partners.
- Collaborate with media planners and creative teams to ensure correct specs and tag deployment.
- Maintain campaign documentation, trafficking sheets, and tag trackers.
- Support campaign pacing and delivery reports, ensuring adherence to SLAs and KPIs.
- Assist in reconciling discrepancies related to impressions, clicks, and conversions.
Requirements:
- 1–3 years of experience in Ad Operations, preferably within a digital media agency or publisher.
- Working knowledge of CM360 (Campaign Manager 360) platform.
- Familiarity with Floodlight tag setup and troubleshooting.
- Basic understanding of HTML, JavaScript, and ad tag structures.
- Exposure to ad servers like DV360, Sizmek, or similar is a plus.
- Strong attention to detail with the ability to handle multiple campaigns simultaneously.
- Excellent communication and coordination skills.
Preferred Qualifications:
- Certification in CM360 or Google Marketing Platform is an added advantage.
- Experience with Google Tag Manager or similar TMS.
- Knowledge of third-party measurement tools (e.g., MOAT, IAS, DV) is a plus.
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