Senior Field Marketing Associate

Work Flexibility: Hybrid

The Senior Field Marketing Associate will be responsible for supporting the Neurovascular regional commercial teams in their execution of the annual marketing plan strategy and focus on responsive commercial support. Due to their interactions with the field and customers they will support the collection and sharing of customer and product insights with their internal business partners.

Essential duties & responsibilities:

Developing the Strategy and Marketing Plan

• Contribute specific analyses to aid in the construction of the regional marketing plan using the marketing plan template.
• Offers field insights during the development of key strategy documents: strategic plan annual marketing plan product launch plans etc.
• Provides metrics and updates back to the larger group on applicable individual segments of the process.

Communication Strategy

• Understands the various types of communications objectives.
• Developing understanding of key communication channels and communication stakeholders.
• Supports the execution of consistent effective communication with the regional commercial team.
• Supports the development of key communication messaging with a specific focus on the commercial organization.
• Serves as an additional contact for regional commercial team in support of Field Marketing Manager

Commercial Support and Responsiveness

• Developing knowledge of the features and benefits of all the divisions products and service offerings to aid in responding to field requests.
• Basic knowledge of competitive alternatives.
• Utilizes all product resources and information to responsively support questions from regional commercial teams.

Commercial Enablement

• Familiar with the field commercial structure and the role of commercial activity in the overall marketing mix.
• Gathers information for documents such as presentations proposals or product guides to support local/regional commercial teams.
• Developing ability to demonstrate product features or applications to commercial team or prospective clients.

Customer Engagement

• Participates in the execution of in-market customer interactions and experiences
• Developing understanding of key regional Stryker faculty.
• Ability to support industry meeting and tradeshows on behalf of the division.

Customer Centric Development

• Leverages strong customer and commercial relationships to understand needs and preferences.
• Advocates on the customers behalf.
• Seeks help to support dissatisfied customers and address customer challenges within region.

Regional Marketing Insights

• Developing knowledge of the market and industry.
• Developing regional customer knowledge of their experience with divisions products.
• Gathers relevant customer segmentation and value proposition data.
• Supports collecting Voice of Customer and Voice of Commercial Teams on products services and market trends.
• Gathers and presents market insights to key business stakeholders.

Marketing Objective

• Can generate alternative category definitions for the product or portfolio.
• Identifies whether a business goal meets SMARTI criteria.
• Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.

Customer Insights

• Understands the various reasons (variables) of why customers buy the product or service.
• Developing knowledge of regional customers and their experience with divisions products.
• Educates and demonstrates the benefits of key products to HCPs during workshops or trainings.
• Coordinates continuing education needs from the Region for workshops product presentations hands-on trainings with the products.
• Maintains and increases professional and technical knowledge by on-the-job training attending educational workshops reviewing professional publications establishing personal networks and participating in professional societies.

Education & special trainings:

• Bachelors degree required
• MBA preferred

Qualifications & experience:

• 2 years of work experience required
• 2 years medical device or marketing/commercial experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint)
• Fluent in English and Arabic (spoken and written)
• Strong strategic thinking analytical skills and problem-solving ability.
• Excellent communication influencing and presentation skills.
• High integrity proactive mindset and ability to work under pressure.
• Proficiency in Microsoft Office (Word Excel PowerPoint).
• Willingness to travel extensively.
• Experience in Neurovascular is appreciated.

Travel Percentage: 40%

Required Experience:

Senior IC

Key Skills
Digital Marketing,Marketing,MailChimp,Business Management,Constant Contact,HubSpot,Responsys,Email Marketing,Adobe Photoshop,Social Media Management,Copywriting,Adobe Indesign
Employment Type : Full-Time
Experience: years
Vacancy: 1