Analog is looking for a designer who understands that a brand is not a logo or a color palette. It is a point of view made visible. Every surface it touches, a screen, a page, a stage, a social post, either earns belief or erodes it. This role is responsible for earning it.
You will own the visual expression of Analog across everything the world sees. You will work directly with the founders, shape the aesthetic language of Physical Intelligence, and make design decisions that hold at the scale of a keynote stage and at the resolution of a notification icon. The brief is to make people feel the weight of what Analog is building before they read a single word.
This is not a production role. It is a creative leadership role without a title that says so.
Own the Visual Language
Translate Analog's world, Physical Intelligence, Ana, Boston Dynamics Spot, the Abu Dhabi desert, the edge between the physical and digital, into a living visual system. Typography, color, composition, iconography, motion principles. You are not maintaining a brand guide. You are writing it.
Every design decision you make should be traceable back to something true about what Analog builds and who it is for.
Lead design execution across brand and marketing touchpoints: campaign visuals, keynote decks, event identity, social content, product launches, investor materials, and partner communications. You work at the standard of a company that intends to define a category. The output reflects that.
Analog's central intelligence is a character, not a dashboard. Ana has a visual canon, a personality, and a presence that has to translate across formats without losing coherence. You will design with and around Ana, building the 2D systems that give her world structure: illustrated environments, graphic frameworks, editorial treatments, campaign identities.
You care about the gap between two elements as much as the headline. You know what ES Klarheit Kurrent looks like set correctly and what it looks like set lazily. You notice when a gradient is doing work and when it is hiding a weak composition. The standard is not what looks good on a screen at arm's length. It is what survives scrutiny.
Analog is building something the world has not seen before. The visual language that surrounds it should make that felt before the product is explained. If you design with that kind of ambition and the craft to back it up, this is the role.
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