Leads the Loyalty & Partnerships function, owning the loyalty program as a product‑led retention and monetization engine while building the commercial partnership network that makes membership genuinely valuable. Accountable for loyalty program strategy, member lifecycle and engagement KPIs, partner acquisition pipeline, and the team that delivers all of it. This is a combined program‑ownership and commercial role — equal parts loyalty architect and partnerships operator.
What You’ll Get Your Hands On
- Own the end-to-end loyalty program strategy — tier design, earn/burn mechanics, member segmentation, lifecycle engagement, and program economics.
- Define and track the program’s core KPIs: active member rate, earn/redemption ratio, retention uplift attributable to loyalty, LTV impact, and program margin.
- Partner with Product and Tech to shape the loyalty product roadmap — new features, tier benefits, gamification, personalization, and integration with the broader Snoonu ecosystem.
- Lead quarterly program reviews with leadership: what’s working, what’s not, where the program needs to evolve, and how the competitive landscape is shifting.
- Design and execute member engagement campaigns in collaboration with CRM and Digital Marketing — re‑engagement, tier upgrade nudges, milestone rewards, and seasonal activations.
- Own the member value proposition: ensure Loyalty Club membership is a genuine differentiator vs. competitor programs.
- Own the partner acquisition target for the Loyalty Club. Measured on net‑new partners signed, quality and exclusivity of offers secured, and incremental member value delivered.
- Run the full outreach and deal cycle for new partnerships: research, pitch, negotiate, close. This is hands‑on, especially in Year 1 while the team is being built.
- Negotiate offer terms, exclusivity windows, co‑marketing commitments, and performance metrics with commercial sharpness and pace.
- Build vertical penetration plans: identify which categories move the needle most on member perceived value and prioritize acquisition accordingly.
- Prospect into new GCC geographies where the Loyalty Club can extend its partner network.
- Track competitor loyalty and rewards programs across the GCC — who they are partnering with, what mechanics they are using, and what is landing with members.
- Feed market intelligence into Product, Marketing, and Leadership — flag whitespace opportunities and positioning gaps before they become problems.
- Monitor member feedback, engagement data, and NPS on Loyalty Club offers — use it to sharpen both program design and acquisition priorities.
- Team management & structure
- Leads the Loyalty & Partnerships pillar with existing direct reports.
- Designs the pillar’s operating model: how work flows between program management, partner acquisition, and corporate marketing. Defines ownership, handoffs, and escalation paths.
- Coaches and develops team members — sets objectives, runs regular 1:1s, establishes operating rhythm, and holds the team to commercial and program outcomes.
- Sets team standards for CRM hygiene, reporting cadence, partner management, and cross‑functional collaboration.
- Defines role clarity and career paths within the function.
- Any headcount or structural change follows standard org governance and approval processes.
- Stakeholder management
- Internal stakeholders: Director of Growth & Performance (strategic alignment and reporting), Head of CRM (lifecycle coordination and member data), Performance Marketing (acquisition‑to‑loyalty handoff), Senior Manager of Marketing Efficiency (analytics, attribution, and martech), Product & Tech (loyalty product roadmap), Brand & Marcom (co‑marketing and brand partnerships), Legal and Finance (contract review, commercial terms, program economics).
- External stakeholders: Brand and merchant partners (restaurants, hotels, retail, wellness, entertainment, services), loyalty program platform and technology partners, GCC market partners for geographic expansion.
The Magic You Bring
- 6+ years of progressive experience spanning loyalty program management, partnerships/BD, or commercial strategy — with at least 2 years at a senior or lead level.
- Direct experience owning or co‑owning a loyalty, membership, or rewards program — understanding of tier design, earn/burn economics, engagement levers, and what makes a program retain users vs. just exist.
- Proven track record in B2B partner acquisition: net‑new deals closed from cold, not account management on inherited books.
- Experience leading a team of 3–6 people — hiring, coaching, setting objectives, and managing performance.
- Full sales cycle ownership — discovery, proposals, negotiated terms, and closed deals. Not just meeting‑setting for someone else to close.
- CRM discipline: Salesforce, HubSpot, or equivalent. Pipeline is a live document; team CRM hygiene is a management responsibility.
- Hands‑on experience running multi‑channel outbound: LinkedIn Sales Navigator, email sequencing tools (Apollo, Outreach, HubSpot Sequences, or equivalent), cold calling, and in‑person visits.
- Strong written and verbal English. Arabic fluency is a significant advantage for Qatar and GCC market access.
Inside Snoonu’s Universe
Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
The Dream We’re Chasing
To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.
The Quest We’re On
To radically transform how people live by leveraging technology to connect them with endless possibilities.
Our Everyday Superpowers
- Be Customer Obsessed : “Focus on the customer and all else will follow.”
- Act with Integrity : “We are honest, ethical, and trustworthy in everything we do.”
- Be Curious and Creative : “We constantly innovate and create solutions to bring a lasting positive impact.”
- Lead by Example and Take Ownership : “Be the change you want to see and take ownership.”
- Work Smart and Deliver Results : “You can do more by doing less, better, and faster.”
- It’s All About People : “Be a team player; together we are stronger.”
- Real Builders Ship : “We turn ideas into products, plans into action, and challenges into opportunities.”
Perks & Worklife Magic At Snoonu
- Global Vibes – Collaborate with a worldwide crew.
- Brain Boosters – Learning budgets, access to courses, and tools for your growth.
- Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
- Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
- Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.
Great Place to Work® Certified
We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
Certified for Excellence
Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world‑class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
Beyond the Code: Giving Back Matters
We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco‑conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.
Diversity Isn’t Just a Buzzword
At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
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