Senior Manager, Media

Role Summary and Impact

The Senior Media Manager will be the key driver of brand growth and engagement by developing and executing innovative media strategies across diverse channels. You will be responsible for ensuring that media plans are aligned with marketing strategies and are optimized to deliver maximum ROI. This role requires a strong understanding of both traditional and digital media as well as the ability to maintain relationships with media vendors and internal teams.

Media Strategy & Planning

• Develop and execute integrated media strategies aligned with client business and marketing objectives across digital and offline channels
• Excellent client-facing and presentation skills

Campaign Management

• Lead end-to-end planning, buying, execution, optimization and performance reporting across platforms including Google, Meta, TikTok, Snapchat, YouTube and DV360

Client Management

• Own day-to-day client relationships
• Lead strategic discussions and performance reviews and proactively identify opportunities to drive business growth

Data & Insights

• Leverage tools such as GWI and Statista to understand consumer behaviour, market dynamics, competitive landscape and category trends translating insights into actionable media recommendations

Performance & Measurement

• Drive campaign performance against KPIs such as ROAS, CPA, reach, engagement, conversions and media efficiency with a strong focus on optimization and ROI

Budget & Commercial Management

• Manage media budgets ensure effective utilization of spend and identify opportunities for efficiencies, savings and added value

Innovation & Growth

• Identify new platforms, formats, audience opportunities and media solutions to strengthen client performance and contribute to account growth

Strategic & Business Impact

• Deliver actionable insights and recommendations that improve media effectiveness support client objectives and demonstrate measurable business impact

Skills and Experience

At WPP Media we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively, Inspire transformational Creativity, Create an Open environment by Balancing People and Client Experiences, by Cultivating Trust, Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Extensive experience working across the full Communications Planning process 4-6 years of experience in planning across Display, Search and Social Campaigns and offline
• Proven client management experience handling key stakeholders, presenting and managing expectations
• Strong communication and interpersonal skills
• Proven track record of developing and executing successful media campaigns
• Remain up to date with market trends and understand the market and customer demographics

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