Senior Paid Media Specialist

ROLE PURPOSE

The Senior Paid Media Specialist is a hands-on operator inside Driven s Performance Marketing amp Growth function - one of two specialists reporting directly to the Head of Performance Marketing amp Growth Working to the channel strategy budgets and targets set by the Head the role plans buys and optimises media across Meta Google Ads TikTok Snapchat LinkedIn X and programmatic DV360 turning approved budget into qualified buyer seller and tenant leads at or below target cost per lead It matters because paid media is Driven s most scalable demand channel and disciplined in-platform execution is what converts the growth plan into pipeline

KEY RESPONSIBILITIES Campaign Strategy amp Execution

• Execute the quarterly channel plan set by the Head of Performance Marketing amp Growth plan launch and optimise full-funnel paid campaigns across your assigned channel portfolio split across Meta Google Ads - Search PMax YouTube - TikTok Snapchat LinkedIn X and programmatic DV360 mapped to off-plan launches exclusive listings and leasing demand Build audience strategies - geo language in-market lookalike and CRM-based retargeting - tuned to Dubai s international buyer segments GCC UK Europe India China Russia CIS Translate campaign briefs from the Head of Performance Marketing amp Growth and sales leadership into channel plans with forecast leads CPL and spend by platform Deliver the paid-media workstreams of the growth experimentation roadmap run structured A B and incrementality tests on creative copy landing pages and bidding strategies and document winning variants for scaling

Budget amp Performance Management

• Manage the monthly budget allocated to your channel portfolio by the Head of Performance Marketing amp Growth pacing spend daily and recommending reallocations to the best-performing mix Deliver the CPL ROAS and lead-quality targets set in the quarterly growth plan by channel and campaign reconciling platform-reported results against CRM-verified qualified leads with the BI Analyst Marketing Maintain accurate conversion tracking - pixels server-side events CAPI GA4 UTM governance and CRM lead-source mapping - with the GIT team Feed the weekly growth scorecard with accurate channel data and produce the monthly paid media performance report for the Head of Performance Marketing amp Growth with insights anomalies and next-month plan

Creative amp Cross-Team Collaboration

• Brief the design and production teams on ad creative requirements per platform spec and feed performance data back to improve creative win rates Coordinate with the Content Manager and Web Content Specialist so landing pages lead forms and listing pages convert paid traffic efficiently Peer-review the other Paid Media Specialist s campaign builds before spend goes live - every launch is QA d by the second operator or the Head Adopt and operationalise the automation and AI tooling introduced by the Head of Performance Marketing amp Growth bid automation predictive audiences creative testing tools within day-to-day campaign operations

Compliance amp Platform Discipline

• Ensure every property ad carries a valid Trakheesi permit number and complies with RERA advertising rules and platform property-ad policies Maintain account hygiene naming conventions and access governance across all ad accounts Business Managers and DV360 seats Stay ahead of platform updates privacy changes ATT cookie deprecation and UAE digital advertising norms adapting tactics proactively

REQUIREMENTS

• 5+ years of hands-on paid media / performance marketing experience across social, search and programmatic channels
• Proven hands-on command of Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads, LinkedIn Campaign Manager and X Ads; DV360/programmatic experience a strong advantage
• Track record managing six-figure (AED) monthly budgets with documented CPL/ROAS improvement
• Strong analytical skills: GA4, conversion APIs, UTM governance, spreadsheet modeling and dashboard tools (Looker Studio or similar)
• Experience generating real estate or high-ticket leads and reconciling platform data with a CRM
• Understanding of UAE real estate advertising compliance, including Trakheesi permit requirements for property ads
• Sharp copy judgement and ability to brief creative teams precisely; comfortable operating within a defined growth plan and reporting cadence
• English required; additional languages relevant to Dubai buyer markets are an advantage

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